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Startups spent big money on IPL, has it yielded any results? Startup Central

On Startup Central today, ET Now’s Nayantara Rai talks about how the Indian Premier League, which has moved to UAE, has changed its sponsors. The year-old tradition of well-established sponsors has finally been changed and the IPL has made room for new sponsors, inviting sponsors from startup universe. But the money that has been invested has it paid off?

To discuss the same, on today’s episode we have V Sudarshan, CMO and Senior Vice President at Hansa Research. Unlike last year, this year new clients and advertisers were seen to be coming up, including the Dream 11. What’s new and interesting is how FMCG and consumer products, who have never really looked at IPL, these companies have also started advertising, says V Sudarshan.