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Is IPL Still A Sponsors' Paradise? | India Development Debate

On India Development Debate, Indian Premier Leagues, 13th edition begins in UAE tomorrow. IPL heavyweights Chennai Super Kings Vs Mumbai Indians will kick-off the event. The first match is between three times champions vs 4 times champions. 60 matches are planned over a span of 53 days. Will 13th edition see any new winners? Will COVID impact revenue generation? How the startup universe is betting big on IPL & how will brands measure their recall value? As excitement builds up for IPL 202, we ask if it still remains a sponsors’ paradise! Catch Atul Wassan, Former Indian Cricketer and Harish Bijoor, Brand Guru in conversation with Tamanna Inamdar.