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India’s biggest sporting event suspended; What’s the impact on sponsors? | StartUp Central

On StartUp Central today, catch up on the latest updates on the IPL 2021 that got suspended for the time being and postponed as more and more players continued to test positive. This leads to the BCCI’s decision to suspend the IPL at the right time as there can not be a compromise on the player’s safety. Abhishek Madhavan, Sr VP - Marketing and Growth at MPL joins in to share his views on this decision by the BCCI. He completely supports and stands with a delay of the tournament given the grave situation of the nation. He further talks about the raised concern over India’s preparedness to host the T20 world cup in October - November as hosting a multi-team event has proved to be difficult with the covid crisis. Find out more about the suspension and upcoming dates of the IPL Watch!