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CEO of Bata Sandeep Kataria on consumerism, changing trends & more | India Revival Mission

On India Revival Mission. we discuss consumerism, life post lockdown and how the economy is doing post lockdown. In conversation with the CEO of Bata, Sandeep Kataria, he shares the performance of Bata and how business is post-lockdown. Footfall is increasing slowly in the store. The festive season is awaited by the retailers.

Demand in smaller towns is higher as compared to malls and big cities. The big challenge has been to reach consumers at home. Many measures have been taken to reach consumers. He also shares his views on the impact of demand due to work from home situation amid COVID. What they are selling now is different from what they sold before COVID.