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Candid chat with Reckitt Benckiser's Pankaj Duhan | Brand Equity

Sanitiser category: New gold rush for Indian companies? Catch Pankaj Duhan, CMO, RB, South Asia-health in conversation with Sonali Krishna as they discuss how the category saw 500 new entrants during the lockdown, how a multi-fold production ramp-up in health department was not enough to meet demand during the lockdown, Dettol's plans on diversifying into out-of-home solutions & pioneering new categories to gain significant market share during the ongoing pandemic and how hygiene practices in India, have shifted massively during the ongoing pandemic.

Listen in on Saturday at 2:30 pm & Sunday at 11 am, 2:30 pm & 10:30 pm only on Brand Equity.