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Bumper online sales this Diwali! | Ujjwal Chaudhry of RedSeer to ET Now | EXCLUSIVE

E-commerce companies are likely to see a 50% jump in gross sales to reach $4 Billion this Diwali on the back of massive online adoption post Covid19. Market Research firm RedSeer, which closely works with e-commerce companies, expects the entire festive month to clock gross sales of $7 Billion in 2020, a jump of 75% compared to a year ago. RedSeer associate partner Ujjwal Chaudhry spoke to Chandra R Srikanth on the Jio effect and the categories that will do well this festive season. It's going to be a bumper Diwali for e-commerce companies, with gross sales likely to rise 50% to reach $4 Billion! Half of the new shoppers are likely to come from Tier-2 cities. Listen in.