Is revenge shopping for real? We will ask Myntra if the business of fashion has bounced back after the Lockdown. Are big discounts coming? What’s trending these days? Why did it sponsor RCB for IPL2020 & has that paid off?
'The apparel industry has seen quite a comeback ever since unlock started in the country but the ways the Indians have shopped fashion has changed quite significantly in this pandemic. What Indians are shopping for is completely different from what it used to be in past. Above the waist is trending in the fashion basically due to virtual events, meetings, a lifestyle that we are getting used to. Everyone is working from home and there is a lot of interest in upperware, the beauty, the jewellery. In terms of anything, that makes you comfortable in front of the camera, says Amar Nagaram, Myntra CEO