McDonald's Corporation (MCD)

NYSE - Nasdaq Real Time Price. Currency in USD

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206.14-3.52 (-1.68%)

At close: 4:00PM EST

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McDonald's (MCD) Down 0.3% Since Last Earnings Report: Can It Rebound?
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Reuters
McDonald's considers selling part of digital startup Dynamic Yield
Dynamic Yield, run as a standalone company within McDonald's, personalises customers' experience by changing offerings on the chain's Drive Thru menu displays, according to time of day, weather, customer traffic and trending choices. The startup, whose customers include IKEA and Lacoste, has businesses with more than 300 brands globally. The Chicago-based hamburger chain said it was considering a sale of only the part of Dynamic Yield that works with other companies with no timeline set for the deal.