A Cohn & Wolfe study on brands examines the impact of ‘authenticity’ on consumers, investors and employees, and their attitude and behaviour.
For ‘The 2017 Cohn & Wolfe Authentic Brands’ study, the agency surveyed over 15,000 consumers across 15 markets on their perception of more than 1,400 brands and applied proprietary algorithm to determine the Authentic 100, an annual index of global brands ranked by consumer perception of authenticity.
Here is a list of world’s top 10 authentic brands. (Image: Getty Images)
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