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Nations that spent the most time on social media in 2020

Chaitra Anand

In today’s fast-paced world powered by digital communication, you’d be lucky to not succumb the lure of social media platforms.

The global digital landscape is still evolving rapidly as we enter the second half of 2020, with the ongoing Coronavirus pandemic continuing to influence and reshape various aspects of people’s daily lives. 

Lockdowns may have been lifted across many countries, but many of the new digital behaviours that people adopted during confinement have endured, resulting in meaningful increases in various kinds of digital activity.

On average internet users around the world spent 2 hours and 22 minutes on social media per day, though trends differed vastly by country.

Some of the more developed markets have shown signs of plateauing which could be driven by aging populations in these countries. During a typical day in Japan, people spend only three quarters of an hour staying connected on social networks. Germany posts only slightly higher numbers, with users going on social media for one hour and twenty minutes every day, while the UK and the U.S. both spent closer to two hours per day engaging with social media

In many of the markets that  social media use had shrunk or plateaued in Q1 2020 when compared with 2019 and 2018 figures - the 2021 report will reveal if the coronavirus pandemic has reversed this trend.

Here’s a look at the countries that spent most time on social media during 2020.

Note: 6, 76,000 users aged 16-64 were interviewed across 46 markets.

Source: Global Web Index via datareportal.com, World Economic Forum