A Cohn & Wolfe study on brands examines the impact of ‘authenticity’ on consumers, investors and employees, and their attitude and behaviour.
For ‘The 2017 Cohn & Wolfe Authentic Brands’ study, the agency surveyed more than 1,400 brands, measuring more than 200 global brands, administered over two months (May to June 2017) to over 15,000 consumers in 15 markets: Brazil, Canada, China, France, Germany, Hong Kong, India, Indonesia, Italy, Singapore, Spain, Sweden, United Arab Emirates, the United Kingdom and the United States.
Here is a list of top 10 authentic brands in India. (Image: Getty Images)
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