Over the next five years PwC forecasts that aggregate E&M global spending will rise from US$1.4 trillion in 2010 to $1.9 trillion in 2015, a 5.7 percent growth, but masking the accelerating shift of spending from traditional to digital platforms.
Mobile broadband is also expected to drive the
usage of content services such as music, video and games
Source: India Entertainment and Media Outlook 2012/PricewaterhouseCoopers
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