We watched NaMo TV, this is what it's all about
After being launched at a time when the model code of conduct has been applied in the poll-bound country, television channel NaMo TV has become a matter of multiple controversies.
First reports flashed claimed that the channel neither had a license nor did it apply for one. Later reports claimed that the channel was not a news service, rather it was a special portal which was out of the bounds of the Information and Broadcasting Ministry.
On news and papers, the channel's existence has become a question, however, to understand what the channel is broadcasting, one needs to see the content being aired by it.
At India Today Data Intelligence Unit, we watched the NaMo TV channel for 12 hours and here is what we saw.
Looks like a news channel
The user interface of NaMo TV is quite similar to that of a news channel.
Just like a news channel, NaMo TV also has a small clock and a ticker attached in the bottom panel of the screen. The channel puts up the location of the place where the speeches are being telecasted from on the left top side of the screen.
It also labels 'now happening' to the live videos it telecasts and 'recorded' for the videos that were shot in past, just like a news channel.
Modi is the major content
As the name and logo suggest, the channel is all about the promotion of Prime Minister Narendra Modi. In the entire 12 hour telecast that we saw, Modi makes a recurring appearance on the channel. NaMo TV does not have any anchors or specific TV shows. It broadcasts all live speeches of PM Modi as and when they happen.
During our watch time, the channel aired all live speeches of the prime minister that happened during the day. The speeches included the ones that happened at Sundargarh in Odisha, Balod in Chhattisgarh and Nanded in Maharashtra.
When Prime Minister Narendra Modi is not on air, the channel telecasts clips from popular speeches he has made in the past. Snippets from one of his prominent speeches made in the Lok Sabha on February 7 this year were telecasted various points of time.
Though the major content of the channel is the Prime Minister Narendra Modi, however, he is not the only one being shown on NaMo TV.
The channel, at various points of times, telecasts speeches from the top brass of the BJP as well.
The channel telecast videos of Finance Minister Arun Jaitley where he could be seen explaining his opinions on GST, economic growth, achievements of the five-year NDA rule etc.
The channel also telecast some footage from BJP president Amit Shah's roadshow in Sabarmati.
Though it looks like a TV news channel it also caters to the people who are looking for some entertaining content. However, that content is limited to the belief and ideology of the BJP.
The channel telecasts movies and short films. It showed two movies on Saturday. First was a short film, 'Chalo Jeete Hain', a biopic inspired from the early life of PM Modi.
Later during the day, it showed another movie, 'Padman' a film raising awareness about menstrual hygiene in India. The film's lead actor is the rising nationalist hero, Akshay Kumar.
Health and Wellness
Not just speeches and movies, NaMo TV also shows content promoting a healthy lifestyle. The channel telecasted a yoga session for almost an hour in the evening, featuring an animated version of the prime minister. The yoga session episode showed exercises and explained their health benefits.
Unlike other channels that will show viewers ads of various commercial commodities and services, NaMo TV does not advertise anything else but Modi.
The only thing that the channel advertises is five years of NDA rule. A same musical tone is played repeatedly with postcards showing achievements of the NDA government in various sectors. All of these postcards have graphics and Prime Minister Narendra Modi's images embedded in them.
Apart from these graphics, the channel also telecasts small videos anchored by one person who is explaining what India could not achieve in seventy years and how Modi is fulfilling those gaps.
The channel is also smart in telecasting the ads timely. For instance, after PM Modi finished his speech in Odisha, the channel aired an ad in the local language Odia. The ad showed a musical feature of people of Odisha showing their support to Modi.