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Toyota To Enhance Localisation In Brezza, Baleno To Make Them Cost Effective

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Toyota Motor Corp. plans to increase the local content of Baleno and Vitara Brezza models which it will receive from compatriot Suzuki Motor Corp. for selling in India under their partnership to make them price competitive, a senior company official said today.

The likely changes to be brought in the two models “are still under work-in-progress and how the final products gets rolled out will be known over the course of time”, Toyota Kirloskar Motor Vice President Atsushi Oki told PTI.

“Toyota will further boost their outlook on components localisation in support to ‘Make in India’ initiative, to achieve cost effectiveness,” said Oki when asked about the pricing of two models under the Toyota badge would be done, compared to Maruti Suzuki Ltd.’s cars in India.

"We understand the price sensitivity of Indian market. We will continue to keep up the price momentum in these directions. Further details are under discussion at this point in time." - Atsushi Oki, Vice President, Toyota Kirloskar Motor

When asked about a tentative date for TKM to begin rolling out Vitara Brezza and Baleno in India, Oki said that the details of each model such as the schedule of the start of supply will be considered at a later stage.

In March this year, Suzuki had agreed to supply premium hatchback Baleno and compact SUV Vitara Brezza to Toyota, while Toyota will supply sedan Corolla to Suzuki, in continuation to their pact signed last year.

Also Read: Toyota To Provide Suzuki Technology To Build New Compact Car Engine

The two companies agreed last week to expand the scope of their collaboration and discuss new joint projects in the fields of technological development, vehicle production, and market development.

Under the agreement, Toyota Kirloskar Motor would manufacture models developed by Suzuki for sale in India through their respective brand networks. Moreover, the two firms are looking at cooperation in exports of models developed by Suzuki, including those produced by TKM -- the Indian arm of Toyota, from India to Africa and other markets through their global sales networks.

In February 2017, Toyota and Suzuki had concluded a memorandum towards business partnership and since then, they have been exploring concrete projects for collaboration in areas including environmental technology, safety technology, information technology, and the mutual supply of products and components.

Subsequently, in November 2017 the companies announced an MoU to consider a cooperative structure for introducing battery electric vehicles in India around 2020.

Oki said the alliance is an all new beginning of relationships, a platform for new learning for each other and a new approach to leveraging strengths.

“From a long-term perspective, this partnership is the first step to explore more opportunities to collaborate in various areas including environmental technology, safety technology, information technology and mutual vehicle supply, to enhance market competitiveness and build an ever better mobility, to cater to the growing expectations of the changing markets by offering wider range of products and services for the benefit of the consumers at large,” he added.

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