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Top 10 Free Online Digital Marketing Courses

Sashikanth Yechuri

Digital marketing is one amongst the successful developments that have taken place in the field of technology over the last decade. It is considered a versatile field and a booming industry across the world. This is a new way of marketing where a seller can meet the buyer through the digital tools. Because most of the companies have started looking into digital marketing, possessing a professional certificate in it will take you places in your career.

There are no specific educational requirements to pursue a digital marketing course; however, a knowledge of computers and its applications will help in understanding the concepts. Apart from regular digital marketing courses, the online courses are also popular because of their advantages. Working professionals can pursue these online courses in digital marketing which will help them in career advancement. Here are the top 10 free online digital marketing courses.

10. Digital Branding And Engagement: Curtain University

In this course, candidates will learn how to increase their brand engagement through the creation and distribution of content using an owned digital channel approach. This is a four-week course and one has to devote at least 3 to 4 hours per week. A registered candidate can pay $99 USD (approx. INR 6911) for a verified certificate.

9. Marketing Management: University System Of Maryland

One will learn about the marketing strategies and tactics that help the companies to develop products that match customers' needs and create awareness. It will also teach how to create strategic, research-based marketing plans. This is a seven-week course and one has to devote at least 8 to 10 hours per week. A registered candidate can pay $214 USD (approx. INR 14,940) for a verified certificate.

8. Digital Transformation Strategy: Boston University

In this unique course, a candidate will understand the collision between traditional and digital business models and how to reinvent the business for future success. This will also provide new ideas related to digital marketing. This is a six-week course and one has to devote at least 4 to 6 hours per week. A registered candidate can pay $200 USD (approx. INR 13,963) for a verified certificate.

7. Digital Strategy And Action: Babson College

The course will make candidates learn how elite leaders conceive and execute strategies that drive the world's fastest growing digital companies. This is a four-week course and one has to devote at least 4 to 6 hours per week. A registered candidate can pay $49 USD (approx. INR 3,420) for a verified certificate.

6. Reputation Management In A Digital World: Curtain University

Candidates will learn how to manage an organisation's online reputation besides applying reputational management principles to manage online issues and crises. This is a six-week course and one has to devote at least 3 to 4 hours per week. A registered candidate can pay $99 USD (approx. INR 6,911) for a verified certificate.

5. Strategic Social Media Marketing: Boston University

The registered candidate will be taught how to drive social media engagement by linking strategy and tactics and measuring results. This is a six-week course and one has to devote at least 4 to 6 hours per week. A registered candidate can pay $200 USD (approx. INR 13,963) for a verified certificate.

4. Buyer Behaviour And Analysis: Curtain University

A candidate will learn how to analyse and apply consumer and buyer behaviour fundamentals to develop an effective marketing campaign. This is a 12-week course and one has to devote at least 8 to 10 hours per week. A registered candidate can pay $199 USD (approx. INR 13,893) for a verified certificate.

3. Big Data Analytics: University Of Adelaide

Many of us know how important Big Data is in the success of Digital Marketing. With this course, one will learn the key technologies and techniques, including R and Apache Spark. They will also learn about how to use fundamental principles used in predictive analytics. This is a 10-week course and one has to devote at least 8 to 10 hours per week. A registered candidate can pay $150 USD (approx. INR 10,472) for a verified certificate.

2. Online Marketing Strategies: Curtain University

A candidate will know about online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market the business. One will also learn about the usage of basic e-marketing tools and how to evaluate a firm's Internet marketing strategy. This is a 12-week course and one has to devote at least 8 to 10 hours per week. A registered candidate can pay $199 USD (approx. INR 13,893) for a verified certificate.

1. Digital Marketing: The Wharton School Of The University Of Pennsylvania

This online course from the American university is not offered for free but is popular across the world. It will provide all the essential digital marketing skills and strategies through a 4-course program. It will provide new models in business and e-commerce to increase profitability. The average length of each course will 5 to 6 weeks. Candidates have to devote 3 to 5 hours per week. The price of each course is $585 USD (approx. INR 40,841).

The courses mentioned above are self-paced ones. These courses can be pursued through edX, which is a pioneer in online learning.

Also Read: Career In Digital Marketing: Explore Career Opportunities And Skills Required

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