GOOD READS

Three Tips for Drawing Even More Traffic from Pinterest

Pinterest, the latest darling in social media, represents a significant opportunity to share content and products with a wide audience. Pinterest recently beat out Twitter for referral traffic, according to Shareaholic, a social sharing tool that aggregates data from more than 200,000 publishers reaching more than 270 million unique monthly visitors.

That makes Pinterest a force to be reckoned with, but the explosive growth doesn't mean it's necessarily a good fit for every marketer.

Pinterest lets users "pin" images and other content they like to the virtual pinboards they create, essentially creating an online mash up of scrapbooking and social bookmarking. Other users can "repin" those pins to their own boards, allowing content to be easily shared.

To take advantage of Pinterest's growing reach, you can encourage your followers to pin content from your website or create your own pinboards to promote your products and services. Because each Pinterest pin provides opportunities to link back to your web page, you also can build the backlinks needed to improve your search engine rankings and to attract more traffic.

Related: Five Steps for Using Pinterest for Business (Video)

Here's how to get the most out of promoting your website on Pinterest:  

Charts courtesy of Ignite Social Media

1. Determine first whether Pinterest is a good match.
Pinterest's users tend to be women, and the majority of them are 25 to 54 years old, according to recently released demographic data.

Although there are some exceptions, most content on Pinterest falls into stereotypically female niches, including home décor, recipes, crafts and apparel. Marketers in these niches will naturally have a larger audience on the site.

See if your niche is represented on Pinterest before trying to build traffic from it. If the majority of your buyers are young men, for instance, you may not reach enough prospects to justify your efforts. 

But Pinterest's demographics haven't discouraged all marketers in traditionally male-oriented industries. As an example, Home Depot has featured its paint lines and home décor ideas on Pinterest.

Related: What Magazines Can Teach You About Using Pinterest

2. Avoid a hard sell.

If you decide to pursue marketing opportunities on Pinterest, be sure to take a low-key approach. Pinterest users tend to view overt advertising messages as intrusions on a "safe space."

To encourage sharing of your content on Pinterest, consider the following techniques:

• If you have articles or images that could be a good fit for Pinterest's audience, recommend that your readers pin your content to their boards by specifically asking them to do so in your articles or image captions.
• Install the Pinterest "Pin it" button on your website using social sharing plugins. By putting Pinterest alongside other social sharing buttons within your website's articles, you will make it easier for readers to pin your content.
• Create your own Pinterest boards to seed your content, and then make your boards diverse and interesting by adding other people's images, as well.

Avoid posting content that could violate copyright laws. To play it safe, pin only images that you're certain offer Internet-wide usage rights, which you can verify on the website from which you download your pictures. 

Related: How Pinterest Is Becoming the Next Big Thing in Social Media for Business

3. Reclaim link opportunities. 
To drive traffic to your website, you will want to "reclaim" pins that feature your content but lack links to your site.

Chances are if you operate in a niche that's popular with Pinterest's core market, some of your content has already been pinned to the site. But the users who shared your content probably weren't concerned about providing proper attribution and backlinks. 

To find any of your content on Pinterest, search the site for your target keywords or the titles of your most popular pieces. If you find some of your material without proper attribution, contact the person who shared it and politely ask her to add the appropriate credit and backlink to her pin. Not all users will agree to your request, but those who do add backlinks could send substantial traffic to your website.

 

This article originally posted on Entrepreneur.com

Quiz: How well do you know India's economy?

Question 1

Which of these products is India the world's largest producer of?

Poll Choice Options
  • Wheat
  • Rice
  • Milk
1
2
3
4
5
6
7
8
9
10

Latest News

  • Apple lifts Nasdaq; Ukraine drags on broader market

    The Nasdaq rose modestly in choppy trade on Thursday as Apple's shares rallied a day after the iPad maker's strong results, though tensions in Ukraine held back the broader market. Caterpillar Inc (CAT.N) shares jumped nearly 2 percent and helped limit the Dow’s loss after the world's largest maker of earth-moving machinery reported earnings that exceeded Wall Street's expectations. The three major U.S. stock indexes had opened sharply higher, with the Nasdaq initially climbing more than 1 …

  • Austin Modern With Replica Cadillac Showroom Asks $1.6M

    Have a nomination for a jaw-dropping listing that would make a mighty fine House of the Day? Get thee to the tipline and send us your suggestions. We'd love to see what you've got. Click here to view the full... …

  • Met office sees below-average monsoon in 2014
    Met office sees below-average monsoon in 2014

    India is likely to have below-average monsoon rainfall in 2014, raising the possibility that drought could stoke inflation and hit a sluggish economy dependent on the elements because half the country's farmland lacks irrigation. To cut dependence on rains, India plans to expand irrigated farmland by at least a tenth by 2017. The Indian Meteorological Department's (IMD) first monsoon forecast on Thursday was in line with the outlook of the World Meteorological Organisation that predicted …

  • Japan's NTT Docomo to exit Indian market - Nikkei

    REUTERS - Japan's NTT DoCoMo Inc will unload its 26 percent stake in its loss-making Indian mobile phone joint venture, Tata Teleservices Ltd, and withdraw from the country, the Nikkei newspaper reported. ... …

  • Tour the Arresting Interiors of the World's Top Meeting Rooms

    The Federal Parliament Building in Bern, Switzerland. Photo by Luca Zanier/Wired How much did the outcome of the Cuban Missile Crisis depend on the decor of the Situation Room? An open question, to be sure, but Swiss photographer Luca Zanier... …

IN-DEPTH ANALYSIS & INTERVIEWS

  • Too good to be true?

    Developers are offering lucrative buyback schemes. But such promises may not be always kept. …

  • Leaderspeak with Vikram Limaye

    Vikram Limaye MD & CEO, IDFC Ltd shares many firsts from his life. …

  • The Greening of the House of Tatas

    How a dedicated team converted a 90-year-old heritage structure into a benchmark for environment-friendly buildings. …

  • Appy Voting

    Mobile and online apps, seeking to inform or influence voters, have been more active than ever before in this election. …

  • In the crosshairs

    Why the future of FDI in multi-brand retail looks bleak after the polls. …

  • A Samurai from Chandigarh

    Advertising veteran Sandeep Goyal is disarmingly frank as he recounts his years with Dentsu. …

  • Falling in line

    Global investors gear up to working with Narendra Modi despite reservations about his secular credentials. …

MARKET MOVERS

  • Most Actives
    Most Actives
    NamePriceChange% Chg
    16.52-0.33-1.96%
    UNITECH.BO
    14.31-0.27-1.85%
    SUZLON.BO
    120.40+7.00+6.17%
    FRL.BO
    66.05+4.10+6.62%
    MANGCHEM.BO
    54.40+1.65+3.13%
    HCLINFO.BO
  • Price % Gainers
    Price % Gainers
    NamePriceChange% Chg
    16.20+2.70+20.00%
    JAGSONPH.BO
    53.50+8.90+19.96%
    RUSHIL.BO
    40.45+6.45+18.97%
    RCIIND.BO
    63.95+8.90+16.17%
    MRPL.BO
    24.00+3.10+14.83%
    NELCAST.BO
  • Price % Losers
    Price % Losers
    NamePriceChange% Chg
    10.95-10.95-100.00%
    4THGEN.BO
    17.30-17.30-100.00%
    ALFAICA.BO
    16.81-16.81-100.00%
    AMAL.BO
    11.73-11.73-100.00%
    BORAX.BO
    29.95-29.95-100.00%
    BRADYM.BO
  •  
    Recent Quotes
    Symbol Price Change % ChgChart 
    Your most recently viewed tickers will automatically show up here if you type a ticker in the "Enter symbol/company" at the bottom of this module.
    You need to enable your browser cookies to view your most recent quotes.
  • Recent Quotes News

    •  
      Sign-in to view quotes in your portfolios.