GOOD READS

Tea brews sales pitch for home and abroad

Calcutta, Feb. 17: Tea planters have drawn up a two-pronged plan to boost exports and increase domestic consumption.

Delegations are set to visit the US, Iran, Russia and Kazakhstan this year to strengthen trade ties. Besides facilitating B2B (business-to-business) interactions, the focus will be on receiving direct feedback from consumers. A visit to Pakistan is also on cards, though the plans are yet to firmed up in the backdrop of the recent strain in relations.

On the domestic front, cluster meetings will be held in Lucknow, Indore, Kolhapur, Rajkot, Pune, Hyderabad and Coimbatore along with tea fairs. One of the main objectives will be to promote the consumption of Darjeeling tea abroad and get the domestic market better acquainted with it.

An Indian Tea Association spokesperson said, "We would like to tackle both the domestic and export segments separately. On the export front, we would like to institutionalise our past efforts by getting the Tea Board to partner us through their tea promotion schemes and '555' agenda, which has as its key focus the US, Russia, Iran, Kazakhstan and Pakistan."

The 555 agenda is a three-point central plan to boost exports by promoting the beverage in five countries over a period of five years with five strategies.

"For starters, we want to kick off the Pakistan-Iran programme in the first week of March before business winds down prior to the Persian New Year (March 20). This will be an Indian Tea Association-constituted delegation while the board will help us structure it," the spokesperson added.

Engagements with regulatory authorities, government agencies and the commerce ministry will be lined up in Iran. The Russian visit, which will cover Moscow and Saint Petersburg, has been scheduled for May-June. Kazakhstan ' a market for plainer, value-for-money tea ' will be next in line while the US visit is in September. The US is showing signs of a greater intake of speciality tea.

"Darjeeling tea will remain central to our plans as it is concentrated currently on the export market. It has seasonality issues and its acceptability comes down as the season varies. The Indian consumer has to get better acquainted with this tea beyond the seasonality bracket. We will have to ensure it is taken during the remainder of the year.

"We would ideally want to do B2C (business-to- consumer) as a variation this time. B2B always exists. We will organise our programme in such a manner so that we get an opportunity to get a direct response from the consumer on tea after sampling," the spokespeson said.

India exports around 40 million kg of tea to Russia and 13 million kg to Iran. Trade with the latter has declined owing to a payment crisis following US sanctions on the country.

The US imports about 12 million kg.

"The US is steadily climbing up the ladder in terms of consumption of high-value speciality tea. There is evidence that they like to drink hot tea as is the case in most mature tea drinking nations. We will explore retail chains and boutiques there," he said.

Quiz: How well do you know India's economy?

Question 1

Which of these products is India the world's largest producer of?

Poll Choice Options
  • Wheat
  • Rice
  • Milk
1
2
3
4
5
6
7
8
9
10

Latest News

  • Hyundai Motor Q1 profit unchanged; misses estimates

    South Korea's Hyundai Motor Co on Thursday missed analyst estimates by posting nearly flat net profit, as lacklustre U.S. performance offset increased sales in Korea and China. Hyundai, the world's fifth-biggest ... …

  • Apple resets the clock as investors await next big thing

    Apple Inc just bought itself some much-needed time. On Wednesday, the company surprised Wall Street with news that it sold more iPhones in the March quarter than even the most bullish analysts had expected. To top it all off, Apple unveiled a 7-for-1 stock split that should go down well with individuals who want a piece of a household name but could not afford to fork over $500 a share. The litany of positive numbers sent Apple's long-stagnant shares up 8 percent. …

  • Bharti Infratel Q4 net profit jumps 64 percent
    Bharti Infratel Q4 net profit jumps 64 percent

    Telecommunications tower operator Bharti Infratel Ltd reported a 64 percent jump in its quarterly profit, beating estimates on higher revenue from leasing mobile phone masts to phone carriers. Bharti Infratel, ... …

  • Facebook Q1 revenue grows 72 percent on rising mobile ads
    Facebook Q1 revenue grows 72 percent on rising mobile ads

    Facebook Inc's (FB.O) mobile advertising business accelerated in the first three months of the year, helping the Internet social networking company top Wall Street's financial targets. Shares of Facebook were up nearly 3 percent at $63.05 in after-hours trading on Wednesday. Facebook said that mobile ads represented 59 percent of its ad revenue in the first quarter, up from 30 percent in the year-ago period. Facebook's overall revenue grew 72 percent year-on-year to $2.5 billion in the first …

  • Apple expands buybacks by $30 billion, OKs 7-for-1 stock split
    Apple expands buybacks by $30 billion, OKs 7-for-1 stock split

    Apple Inc (AAPL.O) has approved another $30 billion in share buybacks till the end of 2015 and authorized a rarely seen seven-for-one stock split, addressing calls to share more of its cash hoard while broadening the stock's appeal to individual investors. Activist investor Carl Icahn, who had famously called on the iPhone maker to boost its buyback program, tweeted his approval of the move on Wednesday. On Wednesday, Apple reported sales of 43.7 million iPhones in the quarter ended March, …

IN-DEPTH ANALYSIS & INTERVIEWS

  • Too good to be true?

    Developers are offering lucrative buyback schemes. But such promises may not be always kept. …

  • Leaderspeak with Vikram Limaye

    Vikram Limaye MD & CEO, IDFC Ltd shares many firsts from his life. …

  • The Greening of the House of Tatas

    How a dedicated team converted a 90-year-old heritage structure into a benchmark for environment-friendly buildings. …

  • Appy Voting

    Mobile and online apps, seeking to inform or influence voters, have been more active than ever before in this election. …

  • In the crosshairs

    Why the future of FDI in multi-brand retail looks bleak after the polls. …

  • Deserving the honour

    How do the winners of the two new banking licences - microfinance lender Bandhan Financial Services and infra institution IDFC Ltd - measure up to the challenges of operating as full-fledged banks? …

  • A Samurai from Chandigarh

    Advertising veteran Sandeep Goyal is disarmingly frank as he recounts his years with Dentsu. …

MARKET MOVERS

  • Most Actives
    Most Actives
    NamePriceChange% Chg
    16.52-0.33-1.96%
    UNITECH.BO
    14.31-0.27-1.85%
    SUZLON.BO
    120.40+7.00+6.17%
    FRL.BO
    66.05+4.10+6.62%
    MANGCHEM.BO
    54.40+1.65+3.13%
    HCLINFO.BO
  • Price % Gainers
    Price % Gainers
    NamePriceChange% Chg
    16.20+2.70+20.00%
    JAGSONPH.BO
    53.50+8.90+19.96%
    RUSHIL.BO
    40.45+6.45+18.97%
    RCIIND.BO
    63.95+8.90+16.17%
    MRPL.BO
    24.00+3.10+14.83%
    NELCAST.BO
  • Price % Losers
    Price % Losers
    NamePriceChange% Chg
    -10.95-100.00%
    4THGEN.BO
    -17.30-100.00%
    ALFAICA.BO
    -16.81-100.00%
    AMAL.BO
    -11.73-100.00%
    BORAX.BO
    -29.95-100.00%
    BRADYM.BO
  •  
    Recent Quotes
    Symbol Price Change % ChgChart 
    Your most recently viewed tickers will automatically show up here if you type a ticker in the "Enter symbol/company" at the bottom of this module.
    You need to enable your browser cookies to view your most recent quotes.
  • Recent Quotes News

    •  
      Sign-in to view quotes in your portfolios.