Karix Mobile, which is a wholly-owned subsidiary of Tanla Platforms announced the deployment of a conversational banking solution namely, WhatsApp Business for India’s third-largest private sector bank i.e. Axis Bank.
With the deployment of this service, the customers of Axis Bank can now start a WhatsApp chat with the bank to conduct frequent banking activities on the go. A number of financial services such as checking account balance, checking of credit card bill amount, knowing nearest branch or ATM location, etc can now be availed using this service.
Customers can get started with WhatsApp Banking either by giving a missed call, sending an SMS, or subscribing to receive WhatsApp messages via the numbers provided on the website. Even from the security aspects, all communication on WhatsApp account is encrypted end-to-end while all sensitive information is safe & secure.
The bank is one of the firsts to capitalise on this opportunity. The deployment of such solutions is meant to not only provide easy access to digital banking but also, ensure that its customer experience is seamless & intuitive, leading to increased customer satisfaction score and higher net promoter scores for banks.
At 12.44 pm on Thursday, the share price of Tanla Platforms Ltd was trading 4.22 per cent higher at Rs 855.05 on BSE.