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Taking slow fashion to the consumer

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Taking slow fashion to the consumer

Last Saturday, Taj Mahal Hotel's The Longchamp transformed into a space for people interested in great designs across art, craft, fashion and home. We were here for the fourth edition of The Festive Wishlist, a pop-up curated by Sadhana Mehta, founder of The Wishlist.

We walked inside to notice a room packed with shoppers thronging the stalls. On the right were cashiers attending a queue of customers. This pop-up followed the 'Made in India' philosophy, bringing together homegrown brands and local artisans under one roof.

Mehta said, "Inspired by my travels across India, we've curated a collection of festive apparel and accessories." Mehta also got on board Sonam Dubal, designer of label Sanskar.

Dubal said, "We have showcased a collection with slow fashion, which has elements of woven textiles, hand blockprints and embroideries." One of the first stalls that attracted us was Marm by Anoop Rai, a store promoting handwoven Chanderi, crafted by about 70-80 weavers in Madhya Pradesh. Rai said, "Even after eight years of working with Chanderi, it seems I haven't done enough."

Later, we stopped by the Hastkargha store from Bhagalpur. It featured shibori on tussar and other fabrics. A few other labels part of this pop-up included Anju & Harleen, Aavaran by Alka Sharma, Ekam Jewels, The Purple Sack.

A great platform that focused on sustainability like Dubal said, The Festive Wishlist showcased skilled artisans working towards achieving the goal, and there's no doubt that "sustainability is the need of the hour."