LATEST NEWS

The State Of Twitter, The Startup That Can't Kill Itself

Brad Stone has a long story about Twitter in Bloomberg BusinessWeek today.

If you aren't familiar with Twitter, it is absolutely worth reading.

If you are, here's the gist of it:

Twitter does, in fact, have advertisements, and Dick Costolo is funny.

More highlights:

  • About 90 employees at Twitter are former Googlers, according to the report.
  • Twitter works closely with Apple thanks to its CFO Ali Rowghani's connections as a former CFO of Pixar Animation Studios — another Steve Jobs company.
  • Since 2009, Costolo has expanded headcount from 45 to nearly 900.
  • Costolo worked with VC Peter Fenton and Bill Campbell, an Apple board member, to get co-founder Jack Dorsey actively involved in Twitter again.
  • Costolo has developed six-hour leadership courses, which he administers to senior executives four times a year.
  • Twitter makes money with licensing deals, like its one with Microsoft to include tweets in the Bing search engine.
  • Advertisers pay only when a user retweets a corporate tweet or clicks on a link. Twitter says it has an engagement rate of 3 percent to 5 percent, compared with less than 0.5 percent for normal banner ads, according to BusinessWeek.
  • Walt Disney paid $120,000 for its Toy Story 3 promoted trend, which sat atop the list of popular topics for a full day.
  • The Newt Gingrich campaign paid Twitter to ensure that tweets with a petition’s link appeared each time Twitter users searched for “Newt Gingrich” and “Mitt Romney.”
  • Here is Costolo's pitch to advertisers:  “These accounts I follow paint a very compelling picture of the kind of person I am, even if it doesn’t paint a picture of exactly which uniquely identifiable individual in the world I am. I think that allows us to deliver powerful value to advertisers, and powerful value to those who want to speak freely.”


More From Business Insider

--

Get stories like this on the Yahoo app and discover more every day.
Download it now.

MARKET MOVERS

  • Most Actives
    Most Actives
    NamePriceChange% Chg
    32.60+5.10+18.55%
    HCC.BO
    138.55+7.50+5.72%
    AEGISLOG.BO
    51.20+2.35+4.81%
    WELSPUNIND.BO
    94.70+9.70+11.41%
    NDTV.BO
    10.61+0.40+3.92%
    SUPREMETEX.BO
  • Price % Gainers
    Price % Gainers
    NamePriceChange% Chg
    129.60+21.60+20.00%
    BINNY.BO
    131.50+21.90+19.98%
    HINDNATGLS.BO
    32.60+5.10+18.55%
    HCC.BO
    189.95+27.25+16.75%
    SICAL.BO
    270.00+33.40+14.12%
    ATLASCYCLE.BO
  • Price % Losers
    Price % Losers
    NamePriceChange% Chg
    83.80-20.95-20.00%
    XCHANGING.BO
    13.40-3.10-18.79%
    ANKUSHFI.BO
    33.80-5.10-13.11%
    INDORAMA.BO
    9.00-1.26-12.28%
    REALSTR.BO
    69.95-7.75-9.97%
    MBLINFRA.BO
  •  
    Recent Quotes
    Symbol Price Change % ChgChart 
    Your most recently viewed tickers will automatically show up here if you type a ticker in the "Enter symbol/company" at the bottom of this module.
    You need to enable your browser cookies to view your most recent quotes.
  • Recent Quotes News

    •  
      Sign-in to view quotes in your portfolios.