LATEST NEWS

The State Of Twitter, The Startup That Can't Kill Itself

Brad Stone has a long story about Twitter in Bloomberg BusinessWeek today.

If you aren't familiar with Twitter, it is absolutely worth reading.

If you are, here's the gist of it:

Twitter does, in fact, have advertisements, and Dick Costolo is funny.

More highlights:

  • About 90 employees at Twitter are former Googlers, according to the report.
  • Twitter works closely with Apple thanks to its CFO Ali Rowghani's connections as a former CFO of Pixar Animation Studios — another Steve Jobs company.
  • Since 2009, Costolo has expanded headcount from 45 to nearly 900.
  • Costolo worked with VC Peter Fenton and Bill Campbell, an Apple board member, to get co-founder Jack Dorsey actively involved in Twitter again.
  • Costolo has developed six-hour leadership courses, which he administers to senior executives four times a year.
  • Twitter makes money with licensing deals, like its one with Microsoft to include tweets in the Bing search engine.
  • Advertisers pay only when a user retweets a corporate tweet or clicks on a link. Twitter says it has an engagement rate of 3 percent to 5 percent, compared with less than 0.5 percent for normal banner ads, according to BusinessWeek.
  • Walt Disney paid $120,000 for its Toy Story 3 promoted trend, which sat atop the list of popular topics for a full day.
  • The Newt Gingrich campaign paid Twitter to ensure that tweets with a petition’s link appeared each time Twitter users searched for “Newt Gingrich” and “Mitt Romney.”
  • Here is Costolo's pitch to advertisers:  “These accounts I follow paint a very compelling picture of the kind of person I am, even if it doesn’t paint a picture of exactly which uniquely identifiable individual in the world I am. I think that allows us to deliver powerful value to advertisers, and powerful value to those who want to speak freely.”


More From Business Insider

--

Get stories like this on the Yahoo app and discover more every day.
Download it now.

Explore Related Contents

MARKET MOVERS

  • Most Actives
    Most Actives
    NamePriceChange% Chg
    15.74+0.96+6.50%
    JPASSOCIAT.BO
    73.75+2.45+3.44%
    SPICEJET.BO
    160.15+3.30+2.10%
    LAKSHVILAS.BO
    121.85+5.10+4.37%
    JINDALSTEL.BO
    17.90-0.20-1.10%
    SUZLON.BO
  • Price % Gainers
    Price % Gainers
    NamePriceChange% Chg
    20.00+2.85+16.62%
    COSMOFE.BO
    155.90+22.15+16.56%
    SILINV.BO
    15.74+2.14+15.74%
    PAEL.BO
    26.80+3.45+14.78%
    UVBOARDS.BO
    23.00+2.85+14.14%
    GOKULAGRO.BO
  • Price % Losers
    Price % Losers
    NamePriceChange% Chg
    120.00-25.00-17.24%
    RRML.BO
    14.00-2.10-13.04%
    CHEMTECH.BO
    102.50-11.95-10.44%
    STARDELTA.BO
    78.50-8.70-9.98%
    ALEXANDER.BO
    94.05-10.40-9.96%
    VIDLI.BO
  •  
    Recent Quotes
    Symbol Price Change % ChgChart 
    Your most recently viewed tickers will automatically show up here if you type a ticker in the "Enter symbol/company" at the bottom of this module.
    You need to enable your browser cookies to view your most recent quotes.
  • Recent Quotes News

    •  
      Sign-in to view quotes in your portfolios.