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Sony YAY!’s 124 city canter bonanza kick-starts this summer!

Brijesh Desai

With the summer vacations across India heating up, Sony YAY! the destination of unlimited happiness for kids, aims to take the masti several notches higher! With a massive 124 city van activation, Sony YAY! is all set to amplify its on-ground engagement with kids.

Right from experiencing kid’s favorite Honey-Bunny’s banter and camaraderie to the adventures of KickO in his unique style and swag, young fans are in for a YAY-ride at the canters. In one of the largest canter activations being undertaken by the channel, the activity will give kids an opportunity to get the YAY-experience – up-close & personal. With specially designed vans set to give everyone the reel-to-real experience, Sony YAY! is going all out to transform its pit-stops into YAY-zones.

The van activation promises a fun-filled time for everyone as young fans will be treated to exciting show themed games and a host of other activities. A gaming zone with tabs will also allow kids a chance to “be” their favorite superhero Kicko through the brand new KickO & Super Speedo mobile game. Young fans will get to slay villains, use the uber-cool watch and zip-around Suncity in the gadget-filled super car, Super Speedo! With tons of Sony YAY! branded goodies up for grabs, it will give young YAY-fans a chance to take home some fun-tastic memorabilia.

Young fans can join the fun as the vans will halt and engage with audiences at prominent locations in key cities across Maharashtra, Uttar Pradesh, Gujarat, Rajasthan, Andhra Pradesh, Punjab, Tamil Nadu and West Bengal.

While Sony YAY!’s viewership is already on the rise with the launch of new offerings, a 360-degree marketing plan is making the channel’s presence felt at every possible touch-point. The channel has announced that it will release over 100 hours of fresh content across its hit shows – KickO & Super Speedo, Honey-Bunny ka Jholmaal and Guru Aur Bhole. Further. The channel will also release 13 new movies of the kids’ favorite YAY-toons. Also, Sony YAY! recently released the brand new track of KickO & Super Speedo – #GoKickO, sung by none other than Bollywood sensation, Badshah which has already become a sensation with kids!

With so many activities happening and the vans revving up across India, kids are in for a mazz-YAY ride!

About Sony YAY!

Sony YAY! is the first kids offering from Sony Pictures Networks, India. Its vision is to be a part of kids’ everyday lives through various endeavours. A channel targeted at kids aged 2 – 14 years, Sony YAY! is here to set new standards and benchmarks in kids’ entertainment. The channel’s content is unique, fresh and relatable and is produced in India. The channel, within one year, produced 6 original shows which include Guru Aur Bhole – a musical comedy, Honey Bunny ka Jholmaal – a comedy with hilarious adventures of an odd team of pets, Paap-O-Meter- a unique laugh-out-loud ghost comedy and KickO and Super Speedo – a tale of a super-kid and his super gadget car who are out to save Sun City. Available in Hindi, Tamil, Telugu, Bangla, Marathi, Malayalam and English. Sony YAY! is the first kids’ channel to be available in 7 languages. This year, the channel has entered into licensing and merchandising, making their endearing characters a part of kids’ lives wherever they are.

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