Shricon Industries, Kolkata-based TMT bar manufacturer has roped in Bengali actor Dev as its brand ambassador. It has selected Dev as a brand ambassador in order to connect with the local people developing their own properties. Other than newspaper and outdoor advertisements, the company plans to start television and radio ads with Dev.
The company is engaged in the business of investment in securities. It gets its income as commission, from dividend, interest and from the sale of shares and securities. The company’s total revenue stood at Rs 800 crore in 2011-12.
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