Royal Enfield Bullet launched with 6 new colour options, 250 Studio Stores introduced in tier II, III cities
Royal Enfield today launched its iconic Bullet range of motorcycles with six new colour options for a starting price of Rs 1.12 lakh (ex-showroom). The two-wheeler maker has started accepting bookings for the new Bullet variants as well.
Royal Enfield Bullet now gets Bullet Silver, Sapphire Blue and Onyx Black colour options, in addition to the existing Black colour. On the other hand, Royal Enfield Bullet ES now comes with Jet Black, Regal Red and Royal Blue paint schemes in addition to the current Maroon and Silver options.
Both Royal Enfield Bullet and Royal Enfield Bullet ES are powered by the same single-cylinder, 4-stroke, twin-spark, air-cooled, 346 cc engine that makes 19.8 bhp and 28 Nm of torque. The motor is mated to a 5-speed constant mesh transmission.
Besides, Royal Enfield launched 250 new Studio Stores across tier II and III cities and towns of India. To be operational from today, the new Royal Enfield Studio Stores will have the same retail identity as existing dealerships and offer the entire portfolio of Royal Enfield motorcycles, in addition to accessories, apparel, service and spares. The new stores are being inaugurated by retired army personnel.
The two-wheeler maker has also announced the launch of a new initiative to improve ownership cost. The company will start the use of fresh service processes and technology, including a new mix of semi-synthetic oil. The initiatives will result in increasing the service interval from three months/3,000 km to six months/5,000 km. The oil change interval will be increased from six months/5,000 km to 12 months/10,000 km.
"It has been our constant endeavour to build greater accessibility for discerning customers and widen our footprint in India. We have witnessed significant demand across smaller towns and cities, which are showing tremendous potential for growth and are soon becoming a huge market for middle-weight motorcycle segment," Royal Enfield CEO Vinod K Dasari said.
"Motorcycling aspirants in these towns are quickly catching on the trend of leisure motorcycling. With an intent to significantly expand our reach and build a robust network into these towns and cities, we are happy to announce the launch of 250 new Royal Enfield Studio Stores. We have definite plans to increase this further by the end of this fiscal," Dasari added.