Mumbai: Reliance Industries' R|Elan and Lakme Fashion Week (LFW) have joined hands to launch the #EarthTee2 to commemorate the ‘World Environment Day'.
The t-shirt is designed by Yavi, and is made using R|Elan GreenGold - the greenest fabric with the lowest carbon footprint in the world - manufactured by recycling 50,000 PET bottles collected at the recently concluded LFW - Summer Resort ’19 edition, RIL said in a statement.
"The design of the #EarthTee2 collection showcases concentric cycles, signifying the economic and environmental benefits of recycling and repurposing materials. The colours used have been taken from nature which have a soothing impact on the senses," Yavi, the winner of the Highest Voted Design at the R|Elan™ Elle Graduate 2019 contest, said.
Vipul Shah, chief operating officer – petrochemicals business, RIL, said “The #EarthTee2 is an invitation to you to participate in our ‘Fashion For Earth’ movement. It is imperative that we all come together in spreading awareness about sustainable fabrics, fashion and living. We urge people to join in to conserve the environment and save our Mother Earth. In our business we are committed in embracing sustainable business development and focusing on promoting the concept of Circular Economy.”
Jaspreet Chandok, vice president and head of fashion, IMG Reliance, said, “Lakme Fashion Week is happy to collaborate with R|Elan™ to contribute towards a greener planet and hope this innovation will become a movement across events in the country. LFW has pushed the agenda towards sustainability for the past few years and we are glad that the conversation now seems to be developing strongly with brands and consumers now adopting this narrative.”
World Environment Day is celebrated on the 5th of June every year, and is the United Nation's principal vehicle for encouraging awareness and action for the protection of our environment.