GOOD READS

How To Prosper During Spring And Summer

The Associated Press reported that March 2012 saw the number of U.S. citizens seeking unemployment aid fall to a four-year low, with weekly applications dropping to a seasonally adjusted 348,000. Given that the national rate of unemployment fell accordingly to just 8.3%, it would appear that the change in seasons has done little to hinder the burgeoning economic recovery. However, with millions still unemployed and seasonal businesses looking for alternative revenue streams during the spring and summer months, it is worth identifying potential opportunities for growth between now and September.

Work Opportunities to Look Out for This Spring
While the national rate of unemployment in the U.S. continues to fall, this trend is not prevalent across all social demographics. For example, the IMF reports that youth unemployment continues to soar significantly in the U.S. , with the rate remaining above 18% nationwide. This is an issue that the federal government has been quick to identify, and has already been addressed in part by the White House Summer Jobs Initiative that proposes the creation of up to 180,000 youth employment opportunities. However, young job seekers should also use the arrival of spring and the warmer weather to broaden their own job search, and consider which industries are most likely to hire between March and September this year.

Outdoor jobs become more readily available in spring, as niche service providers look to maximize their profit during the warmer months. However, while companies that landscape gardens or maintain swimming pools may be keener to hire during this period, the subsequent demand is unlikely to create vast opportunities for the young unemployed. Instead, young job seekers should turn their attention to market sectors such as sales and retail, where spring traditionally heralds an upsurge in activity and consumer spending. For example, the warmer weather and improved consumer confidence has already allowed retail outlets to sell high volumes of summer clothing lines, holiday wear and garden accessories in the U.S., which in turn should create an increased demand for sales representatives, administrators and shop floor assistants .

Maximizing Profits During Warmer Weather
For independent seasonal businesses, their performance during off peak periods can often be critical to their success . No matter how much revenue a firm earns during its peak season, a poorly administered budget or sustained period of inactivity can see profit reduced to a minimum. The answer lies in creating a complimentary seasonal business, which will allow an organization to trade all year round and maintain a sizable and consistent turnover. With an established client base and an existing reputation already in place, seasonal businesses would be in a far better position to develop a new commercial idea than traditional start-up companies.

For businesses that ply their best trade in winter, there is often an emphasis on adapting a core service to suit an outdoor setting or the summer market. For example, a business that spends the winter months selling bikes and accessories to the Christmas market could easily be adapted during spring to provide a complimentary rental service, whereby consumers can hire sporting equipment for outdoor pursuits and family days out. Not only would existing customers be more likely to hire from a firm that they trust, but the business itself can use its industry expertise to save on costs and expenditure.

Establishing a Profitable Seasonal Business
For individuals who are both out of work and without an existing business, the arrival of spring provides similar opportunity for growth. The Obama administration has helped to reinforce America as the land of opportunity, and its 2010 Small Business Jobs Act has helped independent organizations to flourish, while encouraging entrepreneurship among proactive citizens. With this in mind, starting a seasonal business from scratch is no longer the daunting challenge that it used to be.

In terms of creating a profitable seasonal business from scratch , however, it is important to remember that start-up costs are just as important as the amount of capital that can be generated. With limited experience, it is better to start a business that requires very little financial outlay, so that any revenue earned can deliver a healthy bottom line profit. Dog walking, window cleaning and offering outdoor painting services are all potentially lucrative business ideas to suit the spring and summer months. Since these businesses require only a minimal start-up investment, they can deliver a high volume of well-paid work.

The Bottom Line
Whether you are a job seeker, seasonal business owner or aspiring entrepreneur, the change in seasons can bring huge opportunities for personal growth. While some industries may suffer a downturn during the spring and summer, other industries see a huge increase in demand and may expand their operation and create job opportunities. With the U.S. government supporting entrepreneurship and proactive job-seekers, this is the ideal time to tap into the seasonal demands of both consumers and employers alike.



More From Investopedia

Quiz: How well do you know India's economy?

Question 1

Which of these products is India the world's largest producer of?

Poll Choice Options
  • Wheat
  • Rice
  • Milk
1
2
3
4
5
6
7
8
9
10

Latest News

  • RIL raises $550 mn from Japanese banks

    Mumbai, April 23 (IANS) Mukesh Ambani-led Reliance Industries Ltd (RIL) Wednesday said it has raised $550 million as loan from Japanese banks for part-funding expansion of its petrochemical plant and new gasification unit. "In continuation of the fund raising programme initiated in 2012-13, RIL has tied up Export Credit Agency (ECA) facility of up to USD 550 million co-financed by JBIC (Japan Bank for International Cooperation) and a group of other Japanese banks," the company said in a …

  • Steady PMIs, sluggish China put brakes on European shares

    European shares edged down on Wednesday after three days of gains as data showing China's economy was still stuttering offset some broadly reassuring European purchasing manager index (PMI) numbers. Data compiler Markit's monthly PMI figures, seen as good indicators of future growth, showed that while France's economy was still a drag, Germany was continuing to power the euro zone's recovery. In Asia, China's stock markets had fallen again and the yuan tumbled to 16-month low after a survey …

  • BSE Sensex hits third consecutive record high
    BSE Sensex hits third consecutive record high

    Reuters Market Eye - The BSE Sensex and the Nifty hit record highs for the third consecutive session on Wednesday on the back of gains in blue-chip stocks. The benchmark index hits a record high of 22,901.65. ... …

  • Gold hovers near 2-1/2 month lows
    Gold hovers near 2-1/2 month lows

    Gold was steady but near its lowest in more than two months on Wednesday, with stronger equities denting the metal's safe-haven appeal and outflows from bullion funds showing weak investor appetite. Spot gold was trading flat at $1,283.50 an ounce by 0640 GMT. But if we break that level, we are going to fall to $1,250," said Yuichi Ikemizu, branch manager for Standard Bank in Tokyo. SPDR Gold Trust, the world's largest gold-backed exchange-traded fund and a good measure of investor …

  • Rupee slips below 61 against the dollar

    Mumbai, April 23 (IANS) The Indian rupee fell below 61 against a dollar for the first time in more than a month Wednesday on continued demands for the greenback from oil importers and weakness in other ... …

IN-DEPTH ANALYSIS & INTERVIEWS

  • This might well be India’s biggest Ponzi scam

    It was just too good to be true. Ashok Khital, 45, displays every symptom of a man who knows he's been conned. …

  • India's star studded football league

    High and mighty including Sachin, Salman & Sun Group buy ISL teams …

  • Leaderspeak with Rajesh Janey

    Rajesh Janey, President - India & SAARC, EMC shares many firsts in his life. …

  • Power Hungry

    Gujarat has power round-the-clock. Most other states do not. Why this will matter in the general elections. …

  • Etcetera

    The most keenly watched contest of the current general election will be the one for the Varanasi parliamentary seat, where the Bharatiya Janata Party's prime ministerial hopeful Narendra Modi squares off ... …

  • Economy vs Democracy

    As the country gets election fever, cash comes out of mattresses and turns into liquor, gifts, and food. But it is not bad for the health of the economy, reports Sarika Malhotra from the trenches. …

  • Bracing for Challenges

    Raghuram Rajan is preparing to deal with concerns that may arise when a new government takes charge. …

MARKET MOVERS

  • Most Actives
    Most Actives
    NamePriceChange% Chg
    16.62-0.23-1.36%
    UNITECH.BO
    14.23-0.35-2.40%
    SUZLON.BO
    120.20+6.80+6.00%
    FRL.BO
    67.80+5.85+9.44%
    MANGCHEM.BO
    53.90+1.15+2.18%
    HCLINFO.BO
  • Price % Gainers
    Price % Gainers
    NamePriceChange% Chg
    16.20+2.70+20.00%
    JAGSONPH.BO
    53.50+8.90+19.96%
    RUSHIL.BO
    23.45+3.10+15.23%
    KILITCHD.BO
    63.35+8.30+15.08%
    MRPL.BO
    14.40+1.61+12.59%
    SOUTHPET.BO
  • Price % Losers
    Price % Losers
    NamePriceChange% Chg
    -10.95-100.00%
    4THGEN.BO
    -17.30-100.00%
    ALFAICA.BO
    -16.81-100.00%
    AMAL.BO
    -11.73-100.00%
    BORAX.BO
    -29.95-100.00%
    BRADYM.BO
  •  
    Recent Quotes
    Symbol Price Change % ChgChart 
    Your most recently viewed tickers will automatically show up here if you type a ticker in the "Enter symbol/company" at the bottom of this module.
    You need to enable your browser cookies to view your most recent quotes.
  • Recent Quotes News

    •  
      Sign-in to view quotes in your portfolios.