On the basis of consumer reach points or CRP, Brand Footprint has prepared a list of most chosen brands in India and among it Parle has stood on the top.
As per the report, scoring the highest CRP ( in million) at 6,029 (12 percent increase) Parle ranks first followed by Amul (4,632 CRP million, 17 percent increase), Clinic Plus (4,514 CRP million, 32 percent increase), Britannia at (4,215 CRP million, 29 percent increase) and Ghari (2,438 CRP million, 12 percent increase).
Also five new brands have made it to the list including the likes of Dabur, Vim, Sunfeast, Brooke Bond and Patanjali.. About 21 brands made it to this group in 2019 compared to 16 in both 2018 and 2017.
In the list there are atleast 36 Indian origin brands.
CRPs are the product of the number of households in the country, percentage of those households buying a brand, and the number of times it is bought by them in a year across categories. For example, if a brand is bought by 20 million households and it is bought four times on an average by these 20 households, then the brand's CRPs are 80 million.
Also,the report revealed that the penetration of Colgate stands at the highest at 88%, while Surf Excel also registered continuing growth of 20% with a score of 1,566 million CRP.
In the foods category, Britannia is the second highly chosen brand and seventh-highest penetrated brand with a household penetration of 67.6 per cent.
Aashirvaad also logged a surge with a surge in penetration by as much as 4% and 55% CRP growth.