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Mukesh Ambani's Reliance to re-launch Tiffany & Co in India

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Mukesh Ambani's Reliance to re-launch Tiffany & Co in India

Reliance Brands will bring iconic jewellery brand Tiffany & Co and luxury women lifestyle label Tory Burch to India. Both brands will be launched at the upcoming Jio World Centre Mall in Mumbai

Reliance Brands, the luxury retail subsidiary of Mukesh Ambani's Reliance Industries, has reportedly signed a deal to launch iconic jewellery brand Tiffany & Co in India. The company is also planning to bring American lifestyle brand Tory Burch to India, report said.

Both luxury brands will be launched at Jio World Centre Mall which will be opened in Mumbai in April next year, The Economic Times reported. None of the three companies have confirmed these tie-ups as of yet, the report further added.

Reliance Brands already markets luxury brands like Armani, Hugo Boss, Ermenegildo Zegna, Brooks Brothers, Bally, and more in India. Reliance Industries runs its retail businesses through Reliance Retail Ventures, the holding company of Reliance Retail and Reliance Brands.

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Moreover, as per reports earlier this year, Reliance Industries might be planning to take Reliance Retail public soon. As per its website, Reliance Retail has 40 international labels in its portfolio which are marketed through 661 outlets. These brands encompass categories including luxury, bridge to luxury, high-premium and high-street lifestyle.

Tiffany & Co, on the other hand, has been trying to enter the Indian market for a long time now. The New York-based jewellery brand had unsuccessfully tried a franchising arrangement with a local jeweller years ago. Under this arrangement, a store was opened at Mumbai's Oberoi Hotel. As of now, Tiffany stores are present in the United States, Canada, the United Kingdom, France, China, Hong Kong, Japan, the UAE, and Australia.

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On the other hand, this will be the first attempt by Tory Burch to set up shop in India. As per its website, the label does ship its merchandise to India. The women lifestyle brand was founded by eponymous designer Tory Burch, who also owns and operates it.

(Edited by Vivek Punj)