Another day, another Kylie Jenner bikini pic - and she's ticking alll the summer trends with this one. She hopped on a jet to Palm Springs this time, changing it up from her usual Calabasas stomping grounds.
The 23-year-old shared a sunny poolside snap of herself wearing the coolest hand-crocheted swimwear by slow fashion label Memorial Day. The string bikini is covered in a pink and red checkerboard pattern, which is one of the biggest trends of the year, along with crochet.
Watch: Kylie Jenner and Kim Kardashian twinned in matching red snakeskin corsets
She's worn it high up on her hips, highlighted by a golden belly chain and long string ties dangling at the sides. And the finishing touches? Big, bold hoop earrings, golden rings, and a delicate necklace.
Kylie may once have favoured safe neutral tones by big-name luxury designers, but lately, she's been branching out more with her style, wearing bolder colour and pattern, and repping smaller designers. We love to see it, especially since Kylie wearing a smaller label on her Instagram typically means overnight success for the brand, instantly putting them on the map.
Not to mention her summery colour contrast mani, with orange, pink, white, and red dots on a long rectangle shape. She shared some more looks at the bikini in her Stories:
Memorial Day, the brand behind Kylie's bikini, sells hand-crocheted pieces by New York-based designer Delsy Gouw. Other pieces from the line include thongs, bucket hats, bags, and more, all in bright colour-pop combos.
Kylie isn't the only celebrity fan of the brand - Kaia Gerber, Bella Hadid, and Kamala Harris's stepdaughter, Ella Emhoff, have all been spotted wearing the label. Lizzie McGuire appears on the brand's Instagram as a reference, so if you're looking to add some TikTok-approved noughties kitsch to your wardrobe, look no further. And all while supporting a new female-owned brand, too.
Here's Ky in the bikini again - she's cinched up the triangle sliders for a less covered-up look:
Watch: Sustainable wardrobe essentials
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