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Infosys & Tennis Australia Ltd collaborate to serve digital experience for Australian Open virtual audience

Shreya Chaware
·1-min read

Infosys, a global leader in the next-generation digital services, announced on Thursday before market opening that it has bagged an opportunity to apply technology for the purpose of boosting tennis experience for both online and offline audience.

By making use of technology as an equaliser to narrow the physical gap, Infosys and Tennis Australia are welcoming new opportunities by taking advantage of cloud AI, 3D virtual experiences & mobility. The primary objective of this initiative is to place digital at the base of the tournament in order to elevate immersion, passion, brilliance, and experience for those on courts as well as across the globe.

The innovation for Australian Open (AO) focusses on:

Immersion in analytics - 3D court vision which would enable individuals to watch tournament matches in an animated form.

Furthering fan passion - A new AO virtual slam experience will transport every fan into Rod Laver Arena.

Sensing brilliance on Court- The AI video analysis feature in dedicated AO player and coach app brings new intelligence to the hands of all players & their teams, regardless of rank.

Reinventing the guest experience- 3D AO virtual hub would be developed to break the physical restrictions for partners & sponsors, who are integral to the AO business model.

Infosys Limited is a well-known company engaged in consulting, technology, outsourcing and next-generation services.

On Thursday, the share of Infosys inched lower by 0.61 per cent after opening at Rs 1,289 on BSE.