GOOD READS

Here's Why New Balance Made This Special Pair Of Sneakers For President Obama

New Balance is the last major sneaker manufacturer that still makes its shoes on its home turf in the USA.

But new trade agreements may force New Balance to move its manufacturing operations overseas — or worse, put it out of business, reports Mark J. Miller at BrandChannel.

So, the company is trying to get help from Washington, and it's buttering up lawmakers to try to make that happen.

One of its big supporters is Rep. Michael Michaud of Maine, who recently toured the New Balance factory and got a pair of custom-stitched kicks for President Barack Obama., according to Erin Rhoda at the Morning Sentinel.

Michaud's the one who introduced the American Shoes for American Servicemembers Act, which would require the Department of Defense to procure footwear from US sources.

That's good PR. T he brand relies on its American-made value proposition to survive.  Nike and the other sneaker behemoths would love to put the squeeze on New Balance with their low-cost foreign factories and shove them right out of the industry. Plus, it needs Washington on its side if it wants to keep operating as it is today.

NOW SEE: Inside American Apparel's Notorious LA Factory >

More From Business Insider

Quiz: How well do you know India's economy?

Question 1

Which of these products is India the world's largest producer of?

Poll Choice Options
  • Wheat
  • Rice
  • Milk
1
2
3
4
5
6
7
8
9
10

Latest News

  • Ex-BP employee settles SEC insider-trading oil spill case

    A former 20-year veteran of BP plc (BP.L) who oversaw the company's cleanup efforts from the Deepwater Horizon oil spill will pay more than $224,000 to settle civil charges alleging he used non-public information about the disaster to commit insider-trading, U.S. regulators said on Thursday. The Securities and Exchange Commission said that Keith A. Seilhan, 47, will settle the case without admitting or denying the charges. Mary McNamara, an attorney for Seilhan, said four years had passed …

  • This Proposed NYC Transit Hub Looks Like a Giant Sea Monster

    Rendering via Curbed NY Designed by NYC-based architects Chad kellogg and Matt Bowles of AMLGM, this tubular sea monster of transit hub could someday terrorize the people of Queens, N.Y.—at least according to the team's proposed plans. Called the Urban... …

  • Wall St edges higher during earnings flurry

    U.S. stocks advanced slightly in choppy trading on Thursday after three days of gains, as underwhelming results from tech bellwethers Google and IBM were offset by upbeat quarterly numbers, including those ... …

  • Avoid central Delhi Friday, advises police

    New Delhi, April 17 (IANS) Delhi Police have advised people to avoid routes going towards central part of the city due to processions expected on the occasion of Good Friday. According to advisory, there will be substantial gathering of people and vehicles in and around of the vicinity of the churches in new Delhi. …

  • Ex-Goldman director Rajat Gupta to surrender June 17 in insider case

    Former Goldman Sachs Group Inc (GS.N) director Rajat Gupta is expected to begin his two-year prison term on June 17 for insider trading. U.S. District Judge Jed Rakoff in Manhattan directed Gupta to surrender by 2:00 p.m. EDT (1800 GMT) on that date to start serving his sentence at an institution chosen by the Federal Bureau of Prisons, according to an order issued on Thursday. Gupta, 65, was convicted in June 2012 on securities fraud and conspiracy charges for having fed tips, from Goldman …

IN-DEPTH ANALYSIS & INTERVIEWS

  • This might well be India’s biggest Ponzi scam

    It was just too good to be true. Ashok Khital, 45, displays every symptom of a man who knows he's been conned. …

  • India's star studded football league

    High and mighty including Sachin, Salman & Sun Group buy ISL teams …

  • Leaderspeak with Rajesh Janey

    Rajesh Janey, President - India & SAARC, EMC shares many firsts in his life. …

  • Power Hungry

    Gujarat has power round-the-clock. Most other states do not. Why this will matter in the general elections. …

  • Etcetera

    The most keenly watched contest of the current general election will be the one for the Varanasi parliamentary seat, where the Bharatiya Janata Party's prime ministerial hopeful Narendra Modi squares off ... …

  • Economy vs Democracy

    As the country gets election fever, cash comes out of mattresses and turns into liquor, gifts, and food. But it is not bad for the health of the economy, reports Sarika Malhotra from the trenches. …

  • Bracing for Challenges

    Raghuram Rajan is preparing to deal with concerns that may arise when a new government takes charge. …

MARKET MOVERS

  • Most Actives
    Most Actives
    NamePriceChange% Chg
    16.52+0.88+5.63%
    UNITECH.BO
    73.85+3.05+4.31%
    HDIL.BO
    13.36+0.25+1.91%
    SUZLON.BO
    718.55-6.70-0.92%
    HDFCBANKSL.BO
    57.40+2.75+5.03%
    JAIPRA.BO
  • Price % Gainers
    Price % Gainers
    NamePriceChange% Chg
    12.60+2.10+20.00%
    AGRIMONY.BO
    242.50+40.40+19.99%
    ACRYSIL.BO
    83.50+13.90+19.97%
    SICAL.BO
    46.00+7.65+19.95%
    SHRGLTR.BO
    65.25+10.85+19.94%
    AHLUCONT.BO
  • Price % Losers
    Price % Losers
    NamePriceChange% Chg
    11.60-2.70-18.88%
    ANISHAIMPEX.BO
    51.10-8.85-14.76%
    WINSOMTX.BO
    11.70-1.30-10.00%
    BLCISER.BO
    425.00-40.00-8.60%
    GCMSECU.BO
    59.40-5.55-8.55%
    JBML.BO
  •  
    Recent Quotes
    Symbol Price Change % ChgChart 
    Your most recently viewed tickers will automatically show up here if you type a ticker in the "Enter symbol/company" at the bottom of this module.
    You need to enable your browser cookies to view your most recent quotes.
  • Recent Quotes News

    •  
      Sign-in to view quotes in your portfolios.

    Yahoo Cricket