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Harley Davidson Exits From India Market Due to Low Sales: Report

Team Latestly
·2-min read

Harley Davidson, the US-based two-wheeler has finally announced to wrap up its India operations. The brand decided to take this step due to low demand from the market resulting in fewer sales. This step is in line with the company's strategy which is called 'The Rewire' where the brand will be focusing on the profitable market. This means the two-wheeler brand will be shutting its business, sales and manufacturing operations in the country. Harley Davidson Might Exit Indian Market Due To Poor Sales: Report.

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The brand also confirmed that it is expected to report $75 million in additional restructuring costs for 2020 related a set of actions. As per the statement issued by the company, it approved commitment sentiments to additional restructuring including its exit from the Indian market.

This announcement was made by the company after two months when the brand revealed a strategy to shift focus only to the profitable markets like the US. Previously, the company had also planned to cut short its product portfolio and even exit from the markets with lower volumes, without naming any.

Also Read | Harley Davidson Might Exit Indian Market Due To Poor Sales: Report

The brand expects to incur 80 percent of the $75 million restructuring expenses for cash expenditure which also includes one-time termination benefits of approximately $3 million. As per the regulatory filing, the brand will also be making non-current asset adjustments of approximately $5 million, and contract termination and other costs of approximately $67 million.

This also includes a workforce reduction of about 70 employees in the Indian market, where Harley Davidson has annual sales volumes account for less than 5 percent compared to the company's total volumes. The company is expected to complete the restructuring activities within the next 12 months.