Google launches YouTube Music with background playback, YouTube Premium with ad-free videos in India
YouTube on Tuesday, March 12, launched its music streaming service YouTube Music in India. With YouTube Music, audiophiles in India will not only be able to access YouTube's vast catalogue of tracks but they would also be able to listen to songs from various radio channels, playlists, live performances, cover music and music videos.
Apart from YouTube Music, which is an ad-supported version of the company's music streaming service, YouTube also introduced YouTube Music Premium, a paid version of the YouTube Music, which apart from giving users an uninterrupted access to tracks and videos also allows them to play songs and videos in the background on a phone as they toggle between apps, write a text message or even lock their devices to put them in the pocket. Additionally, YouTube Music Premium also allows users to download songs from the platform.
T Jay Fowler, director of product management, Music Products at YouTube, told the India Today Tech that many people already use YouTube to get their music fix. "We have spent a lot of time looking at the YouTube users. We have also spoken to the a lot of these users across the world. There are people who use YouTube to listen to music, to discover all that they like," he said.
Fowler believes that the YouTube Music app is going to the best way to enjoy songs on YouTube. And that is not only because the YouTube Music will allow users access to their favourite songs but also music videos, interviews with artists, live shows and fun playlists. "We know that India loves watching music videos on YouTube -- be it the vibrancy, choreography, stars and glamour. Music from India has always been so much more than just the audio. Therefore for us, with the launch of YouTube Music, all the emphasis is on the familiar and to make every user experience richer as they start using the service," he said.
YouTube Music Premium price
While YouTube Music comes free of cost, YouTube Music Premium is available at a monthly rental of Rs 99. Additionally, the company is also offering a family plan at Rs 149 a month, in which up to six members of a family can access YouTube Music Premium simultaneously. As a part of the introductory offer, YouTube is offering a three-month subscription of YouTube Music Premium for free.
Notably, while new subscribers will have to shell out Rs 99 to access the premium features of YouTube Music, things will remain unchanged for those who have already subscribed to Google Play Music. Google Play Music subscribers will get YouTube Music Premium membership as part of their subscription each month, which in turn will allow them to get the best of both the services. At the same time, according to Fowler, subscribers of YouTube Music Premium will also get an automatic subscription of Google Play Music.
Apart from launching YouTube Music, YouTube has also launched the YouTube Premium in India. YouTube Premium will be available at a monthly rental of Rs 129 in India and it will include YouTube Music Premium membership along with the access to all YouTube Originals such as Cobra Kai and BTS: Burn The Stage.
YouTube Music app is available for download on Google's Play Store and Apple's App Store.