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Godrej joins HUL, ITC in making handwash, sanitisers affordable; cuts Protekt prices to one-third

FE Online

Godrej has reduced the prices of its Protekt sanitisers to one-third and has joined peers HUL and ITC in fight against coronavirus. "In public interest and in line with government regulations, we have reduced the price of our hand sanitisers by 66%. We are determined to help all Indians be safe and healthy, to tide over this pandemic together," Nisaba Godrej, Executive Chairperson, Godrej Consumer Products Ltd (GCPL), said in a statement on Tuesday. The company is also retailing its powder-to-liquid Mr Magic handwash for Rs 15. Earlier, HUL had reduced the prices of its handwash by 15% as coronavirus fears grip the country. 

Godrej is also distributing free 10 lakh units of Mr Magic powder-to-liquid handwash in Maharashtra as the state has reported the highest number of coronavirus cases. The brand has partnered with the Brihanmumbai Municipal Corporation (BMC), Thane Municipal Corporation (TMC) for the same. "The packets will be distributed amongst municipal staff and various workers of the civic bodies for better hand hygiene as they serve citizens during this pandemic," the FMCG company said. 

The government also recently put a price cap on the handwashes as certain retailers allegedly were found to be selling the handwashes and hand sanitisers at exorbitant rates. Price 200 ml hand sanitiser bottle has been capped Rs 100 till 30 June 2020, consumer affairs minister Ram Vilas Paswan said in a tweet last week. The prices of other sizes of hand sanitiser bottles will also be in line with these prices. Hand sanitisers and masks have been declared "essential commodities" by the government. 

Meanwhile, the coronavirus cases have been on a rise across the globe even as various measures have been put in place to curb the spread. In India, the total number of cases have climbed to over 500 and the country has reported at least ten deaths so far. Prime Minister Narendra Modi is going to address the nation today as the coronavirus scare continues.