A game developed by Electronics Arts Inc as a competitor to the wildly popular ">Fortnite" has signed up 10 million players within three days of its launch, the videogame maker said, driving its shares up 16 percent on 9 February.
With "Apex Legends," EA is hoping to reproduce the success of "Fortnite," a sort of hybrid of "The Hunger Games" and "Minecraft" that drops 100 people onto an island to fight each other for survival.
The number of gamers playing "Apex Legends" had crossed 10 million and there were about 1 million gamers logged on at the same time, EA said late on 8 February. As of Friday, the game was the most viewed on gaming live-streaming network Twitch.
The figures come just days after EA lowered its yearly revenue projections following weak sales of its "Battlefield V" title, news that had sent its stock plunging 18 percent.
"That figure is based upon our rule of thumb that free-to-play games typically generate around $10 per monthly active user per year," he said.
EA has forecast about $4.75 billion in adjusted revenue for fiscal year 2019.