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Exports help Bajaj outsell Hero in April 2021

Staff Writer
·3-min read

Pune-based Bajaj Auto, India’s No. 1 motorcycle and two-wheeler exporter, has opened FY2022 on a strong note. Last month, Bajaj registered worldwide sales (including India) of 3,48,173 units of which 2,21,603 units – or 63 percent – were exported. In comparison, Hero sold 3,72,285 units in the same period, of which 3,42,614 units were sold in the domestic market and 29,671 units were exported.

  • It has had a 49 percent export growth in April 2021 over March 2021

  • Bajaj exports to over 79 countries

  • Bajaj Auto working on fourth plant in Chakan

Impact of Covid on Bajaj’s exports

In the Covid-impacted FY2021, Bajaj Auto had shipped 17,96,518 units, down 3.9 percent year on year (FY2020: 18,69,220 units).

Since April 2020 was a zero production and sales month, a year-on-year growth analysis is not possible. However, seen in terms of month-on-month growth, it can be clearly seen that strong 49 percent export growth in April 2021 over March 2021 have saved the blushes for the company, as domestic sales were down 30 percent last month.

Bajaj Auto, the world’s third largest motorcycle OEM, leads Indian automobile exports, accounting for almost 60 percent of the country’s motorcycle and three-wheeler exports last year. In FY2021, Bajaj Auto’s export income stood at Rs 12,687 crore with 52 percent of its volumes exported to over 79 countries.

Bajaj sold 10.25 lakh Pulsars globally

Bajaj Auto pioneered the sports motorcycling segment in India with the launch of the Pulsar in 2001, which continues to be the market leader in India and in several overseas markets. In FY2021, Bajaj Auto sold over 10.25 lakh Pulsars globally. The company says over 80 percent of its exports come from markets where it enjoys a No 1 or a No 2 position.

Commenting on this milestone, Rakesh Sharma, Executive Director, Bajaj Auto said, “We have commenced FY2022 on a very positive note despite the challenging environment. The wide range of motorcycles made by us cover the entire spectrum from entry, middle and up to premium level segments allowing us to engage with a wide spectrum of customers from the moto-taxi driver in Africa to the adventure seeker in Europe! This versatility is of enormous value in managing the current volatility as well as uncertainty and to keep the wheels of business moving for all our stakeholders!”

Bajaj Auto: future plans

Bajaj Auto has a highly successful partnership with KTM AG, which has enabled the Austrian bikemaker to become the No. 1 premium sports motorcycle brand in the world. Nearly 50 percent of KTM’s annual global sales are jointly designed by KTM and Bajaj and manufactured at Bajaj Auto’s Chakan facility.

To support the rising demand for its products globally, Bajaj Auto recently announced a major investment of Rs 650 crore in a fourth plant to be built at Chakan, Maharashtra, for its premium motorcycle brand portfolio and the Chetak electric scooter.

Also see:

Next-gen Bajaj Pulsar: 5 things to know