Coworking space provider Awfis in order to boost its enterprise and SME customer base will offer a 15 per cent discount on work desks (cabins, flexible & fixed seats), 20 per cent discount on meeting rooms and another 15 per cent discount on Awfis Mobility Solution products such as Awfis roaming, National Pass, Virtual office spaces, Bulk Meeting Room Hours etc., for Mastercard business cardholders. The offer would be applicable across the company’s 63 centres in 9 cities.
“Coupled with Mastercard’s long-standing experience in electronic payments globally, the association targets to offer tailor-made solutions to drive thriving business opportunities, the company announced in a statement. The partnership with Mastercard allows Awfis “to reach out to the widespread user base through their extended network, which will, in turn, benefit from this collaboration with enhanced opportunities on offer,” said Amit Ramani, CEO & Founder, Awfis.
The development comes around a month after the company announced its latest fundraising of $30 million round led by Chrys Capital for creating “new and innovative products/services and further establish new micro-markets in India,” the company said. “We have embarked on our mission to develop a cohesive community of entrepreneurs, SMEs, corporates that coexists in its centres to engage for professional and personal enrichment,” according to Ramani.
The development gains significance given the increased focus of the government on helping the MSME sector grow with respect to technology adoption, solving for delayed payments issue along with providing mentoring and handholding in scaling online. “MSMEs are a vital force for propelling India’s journey from cash to digital, and Mastercard’s commercial card business caters to this growing segment,” said Aman Ahuja, Vice President, Market Product Management, South Asia, Mastercard.
Coworking spaces in India will be hosting 13.5 million users by 2020 according to 2018 estimates by real estate services company JLL as the demand for flexible offices – including co-working spaces and serviced offices – is growing faster in the Asia Pacific than anywhere else in the world. “In India, the growth of flexible office space is expected to grow at 40 – 50% in 2018,” according to a JLL report. Around half of 13.5 million users will be from enterprises and would likely acquire 10.3 million seats. Freelancers and SMEs would have 1.5 million users worth of demand even as startups are likely to have a demand of nearly 100,000 seats by 2020.