India markets closed
  • BSE SENSEX

    47,949.42
    -882.61 (-1.81%)
     
  • Nifty 50

    14,359.45
    -258.40 (-1.77%)
     
  • Dow

    34,200.67
    +164.67 (+0.48%)
     
  • Nasdaq

    14,052.34
    +13.54 (+0.10%)
     
  • BTC-INR

    4,268,389.00
    +160,181.50 (+3.90%)
     
  • CMC Crypto 200

    1,294.93
    -96.78 (-6.95%)
     
  • Hang Seng

    29,106.15
    +136.44 (+0.47%)
     
  • Nikkei

    29,685.37
    +2.00 (+0.01%)
     
  • EUR/INR

    90.0707
    +0.7979 (+0.89%)
     
  • GBP/INR

    104.2393
    +1.2242 (+1.19%)
     
  • AED/INR

    20.3250
    +0.0920 (+0.45%)
     
  • INR/JPY

    1.4425
    -0.0152 (-1.04%)
     
  • SGD/INR

    56.2390
    +0.4040 (+0.72%)
     

Arby's gives fish sandwich a limited menu run, trolling its competition as fast-food wars heat up

Brooke DiPalma
·Associate Producer
·2-min read

Step aside chicken sandwich wars: Fish sandwiches are the latest weapon in a heavyweight battle among fast food chains.

For a limited time, Arby's will sell a Crispy Fish Sandwich, which retails for $2.99 and King’s Hawaiian Fish Deluxe with a retail price of $3.99 (both prices may vary based on location). The sandwich will be available from now until March 29th.

During this weekend's Saturday Night Live episode, Arby's unveiled a cheeky ad designed in part to tweak competitors like McDonald's (MCD) and Popeye's (QSR), which earlier this month added a Cajun Flounder Sandwich as a follow-up to wildly successful chicken sandwich. In addition to Wendy's (WEN) recently debuted a Crispy Panko Fish Sandwich, replacing its traditional cod version.

(Courtesy: Arby's)
(Courtesy: Arby's)

Normally known for its beef sandwiches, Arby's announced that consumers "who have ever settled for a disappointing fast-food fish sandwich" now have an opportunity to try their limited-edition fish sandwiches — for free. For those not lucky enough to score a check, Arby's is also offering a grand check prize of $379 until March 12th.

Consumers can head to the website ArbysFishCheck.com to claim a check, each for $3.79, which is the average menu price of quick-service-restaurant fish sandwiches — but only "while the vault’s still open."

“For anyone who has had second thoughts about eating a square-fish sandwich, it’s time for a fish ‘do-over,’ Arby’s chief marketing officer Patrick Schwing told Yahoo Finance — taking a pointed swipe at the Golden Arches' Filet-O-Fish, a perennial menu favorite.

"That’s why we’re mailing out thousands of checks to try an Arby’s Crispy Fish Sandwich, as our fish sandwiches featuring wild-caught Alaskan Pollock continue to be one of our guests’ favorite seasonal menu offerings," Schwing added.

Brooke DiPalma is a producer and reporter for Yahoo Finance. Follow her on Twitter at @BrookeDiPalma.

READ MORE:

Follow Yahoo Finance on Twitter, Facebook, Instagram, Flipboard, SmartNews, LinkedIn, YouTube, and reddit.