Amazon founder Jeff Bezos explains how road to success can be a bit messy sometimes
Amazon is all about innovation and efficiency. The Seattle-based tech giant pioneered the trend of having smart speakers and virtual digital assistants in home. It also made speedy delivery of goods possible at a time when e-retail space was still in its early stages. Needless to say that the company is a success story and people working for its are extremely efficient. But Amazon founder Jeff Bezos believes otherwise.
Bezos believes that success can be a bit 'messy' sometimes. And in his annual letter to the shareholders published last week the Amazon chief executive explained how road to success can sometimes seem inefficient and random.
"Sometimes (often actually) in business, you do know where you're going, and when you do, you can be efficient. Put in place a plan and execute," Bezos wrote in his annual letter.
However, there are times when these builders don't follow the set path to success. Instead they do what Bezos likes to call 'wandering'.
"In contrast, wandering in business is not efficient but it's also not random. It's guided - by hunch, gut, intuition, curiosity, and powered by a deep conviction that the prize for customers is big enough that it's worth being a little messy and tangential to find our way there," he explained.
Then he goes on to explain how wandering or being messy is necessary for new and major discoveries. "Wandering is an essential counter-balance to efficiency. You need to employ both. The outsized discoveries - the "non-linear" ones - are highly likely to require wandering," Bezos added in his letter.
Bezos in his letter said that he wants to give Amazon employees the rooms to invent. "From very early on in Amazon's life, we knew we wanted to create a culture of builders - people who are curious, explorers. They like to invent. Even when they're experts, they are "fresh" with a beginner's mind...A builder's mentality helps us approach big, hard-to-solve opportunities...They know the path to success is anything but straight," he wrote adding that sometimes this means having "multibillion-dollar failures".
"No customer was asking for Echo. This was definitely us wandering... If you had gone to a customer in 2013 and said "Would you like a black, always-on cylinder in your kitchen about the size of a Pringles can that you can talk to and ask questions, that also turns on your lights and plays music?" I guarantee you they'd have looked at you strangely and said "No, thank you,"" he wrote.
Since the introduction of first-generation Echo smart speakers more than 100 million Alexa-enabled devices have been sold across the globe, which alone is a proof of the fact that sometimes being messy can also help you succeed.