India Markets closed

Amazon to close down online retail operations in China as it struggles to compete with Alibaba,

Agence France-Presse
Amazon India allotted 2.8 billion equity shares of Rs 10 each aggregating to Rs 2,800 crore to the existing shareholders of the company

Shanghai: Amazon is planning to close down online retail operations catering to consumers in China, in an apparent admission of defeat to local e-commerce rivals such as Alibaba, a report said on Thursday.

The US e-commerce pioneer will maintain other operations in China such as Amazon Web Services (AWS), Kindle e-books and cross-border teams that help ship goods from Chinese merchants to customers abroad, Bloomberg News said, citing unidentified people familiar with the plans.

Although dominant in the United States and some other markets, Amazon has struggled to compete in China with the likes of Alibaba and, who are hugely popular in the country.

This comes despite Amazon's investment in logistics in China and its acquisition in 2004 of Chinese online bookseller Joyo.

An Amazon spokesperson did not explicitly confirm the pull-out plans, but said the company was looking to focus more on cross-border sales.

"Over the past few years, we have been evolving our China online retail business to increasingly emphasise cross-border sales, and in return we've seen a very strong response from Chinese customers," the spokesperson said in a statement emailed to AFP.

The company was making "operational adjustments to focus our efforts on cross-border sales in China", the statement said.

It added that "we will continue to invest and grow in China across Amazon Global Store, Global Selling, AWS, Kindle devices and content." Bloomberg called the move the latest sign that Amazon, due to the difficulty competing with Chinese rivals, would focus its overseas attention on India's growing market.

Also See: Facebook users' data exposed for an unknown period of time on Amazon public servers: Report

Microsoft joins hands with BMW to start building cars in 'smart factories'

Walmart CEO Doug McMillon says committed to Indian market; expresses satisfaction in Flipkart’s progress

Read more on Business by Firstpost.