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AirtelThanks re-launched in India: What is it, how to subscribe, and everything else explained

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AirtelThanks re-launched in India: What is it, how to subscribe, and everything else explained

Each of the three tiers offers a whole new set of benefits from "content brands like Amazon Prime, Netflix and Zee5 to Wynk music, phone brands, among others, to Airtel customers.

On Thursday, Bharti Airtel, one of the biggest telecom operators in India, re-launched its flagship customer program called #AirtelThanks. With the program Airtel aims to increase its customer base in the country. The AirtelThanks program is tiered into three layers -- Silver, Gold and Platinum -- and under each tier the telco delivers exclusive rewards to the subscribers.

Each of the three tiers offers a whole new set of benefits from "content brands like Amazon Prime, Netflix and Zee5 to Wynk music, phone brands, among others, to Airtel customers. Let's take a quick look at the services each of these tiers offer to the Airtel users.

The Silver tier brings to access to basic content like AirtelTV and Wynk. The Silver tier is the entry level one. The Gold tier offers access to many add on telecom benefits, and access on premium content or financial services. Third is the Platinum tier that offers VIP service from Airtel, premium content, e-books, device protection, and exclusive invites and priority access to events and sales to the subscribers.

The AirtelThanks program is powered by an app. The application enables users to choose access and navigate through their benefits "in a very simple and user-friendly manner". Airtel claims that the AirtelThanks app uses "strong data-science and segmentation algorithms to customize the user experiences, based on user interests and profiles."

Commenting on the relaunch of AirtelThanks, Adarsh Nair, Chief Product Officer of Bharti Airtel said, "#AirtelThanks is an ambitious program that is built on deep technology and incredible partnerships. In its latest avatar, we are evolving the program to deliver highly differentiated experiences that are tailored to our customers' needs. We are also segmenting our customer base and ensuring that our high-value customers get VIP service. We are investing in data science, machine learning and smart APIs to develop these experiences in partnership with digital first brands like Amazon. We are excited about the future of this program and our customers can expect more brilliant experiences in the coming months."

Adding on Shashwat Sharma, Chief Marketing Officer of Bharti Airtel said, "#AirtelThanks is our play to further strengthen our share with the discerning and quality customers of the country by offering exclusive rewards to them for their association with Airtel. It covers rewards from premium content, to music, e-books, financial services, VIP service and host of partner Brands access. For example, with Amazon Prime, we are now bringing to the market a first of its kind, pre-paid recharge which has Amazon Prime membership built into it."

In addition to AirtelThanks the telecom operator has also launched a new prepaid plan for Rs 299. The plan offers 28 days of Amazon Prime membership along with 2.5GB data per day, unlimited calls to any network and 100 SMS/day.