Airtel testing JioCinema rival, to offer Airtel TV service via web browsers for computers
After countering Jio with its data packs and broadband services, Airtel is now preparing an answer to Reliance's JioCinema service. The company is opening up its Airtel TV service to the web and will directly pitch it as an alternative to JioCinema. The Airtel TV service can be accessed directly from a web browser on a computer or tablet via the www.airtelxstream.in.
The new Airtel TV service is basically an extension of the app-based service that has been available for a while. If you have a subscription to Airtel TV via the app, you can simply visit the link and log in with your credentials to start watching the content on your PC or tablet. Airtel TV offers a massive collection of movies, TV shows and documentaries that can be accessed via an Internet connection.
However, the web client doesn't offer Live TV streaming for now. The web client only offers TV shows and movies. However, the Airtel TV app integrates Live TV streaming along with the usual Airtel TV exclusive content. Similar to Airtel, Jio also offer the LiveTv streaming service only via its mobile app.
The latest move by Airtel is to counter Reliance's JioCinema service. When Reliance launched Jio in India, it also released a host of services for customers, of which JioCinema was one. Over the years, JioCinema has evolved into a major contender as a streaming service, getting exclusive TV shows and movies.
Since the arrival of Jio, Reliance has disrupted the entire telecom industry massively. The company accelerated the growth of the 4G connectivity in India and has made access to fast Internet quite cheap in the country. Jio is now focused to get it right for the broadband market with its GigaFibre service, which is expected to roll out commercially pretty soon. In the content streaming segment, JioCinema is also coming up as a great content distribution platform while JioTV does the same for live TV on the move.
With the latest TRAI DTH regulations in effect, it now makes more sense to subscribe to one of the OTT platforms for your daily entertainment dose. Airtel TV service will directly go up against the mainstream players in the segment. Currently, Hotstar, Amazon Prime Video, Netflix and Sony LIV are some of the mainstream players in the segment with exclusive shows and movies.