Bollywood actor Tiger Shroff has been roped in as Kia India's first brand ambassador for its upcoming SUV Seltos. The actor was seen in the first promotional campaign for the Seltos and Kia reportedly zeroed in on Tiger due to his youthful appeal and how that quality resonates with the Kia brand.
This would be the first automobile brand that Tiger Shroff has endorsed. Of course, the fact that the Kia Seltos, like other Kia cars, features the 'Tiger' nose grille has also played a part in the actor being made the brand ambassador. The Seltos would be launched around the festive season and Tiger Shroff would be seen in more promotional campaigns of the Seltos.
Tiger Shroff himself is an automobile enthusiast as he owns a variety of cars, including a vintage car and various luxury vehicles. The Kia Seltos is just the start of a product onslaught from Kia Motors as it plans to launch a new car every six months after the launch of the Seltos. Tiger is also expected to endorse the new products.