GOOD READS

5 Tools to Take Your SEO to the Next Level

There's no doubt that search engine optimization is vital for online businesses. How can you expect to sell your products and services online if your customers can't find your website?

While there are numerous layers to SEO practices, you don't have to drive yourself crazy learning every single detail and implementing every tactic. Good news is that there are several online services that can help minimize the effort you put into SEO while improving your website rankings on search engine results pages and amplifying your traffic.

Here are five tools to consider for taking your SEO to the next level, with minimal effort:

1. SEOProfiler
SEOProfiler provides a single platform to organize keyword research activities, link-building promotions, competitive intelligence research and more -- all of which can substantially improve a company's SEO campaigns. In addition, the program offers detailed, aesthetically pleasing reporting features that are useful for displaying data generated by this software suite.

The program offers a free 30-day trial for users to explore its features. After the trial, monthly membership fees will be assessed, ranging from $29 for beginner-level accounts to $249 for professional SEO agencies.

2. Optify.net
Optify.net offers a number of web data tools, but the two most useful for webmasters are the search engine optimization and social media optimization programs.

The SEO program offers many of the same functions as SEOProfiler, but its link-building module suffers from one weakness in that it only tracks created links, instead of providing opportunities to uncover new potential back-linking partners.

Optify.net's social media optimization suite, however, provides more features than SEOProfiler and most other SEO programs. You can monitor social media traffic in real time, as well as gather the data needed to increase conversions from these traffic sources and determine social media ROI.

With more features comes a higher price tag. After a 30-day free trial option, monthly fees range from $250 to $500.

3. LocalVOX
While most SEO tools focus on traditional tasks to improve a website's showing in search results, small-business owners should also consider local SEO to target customers in their area.

In addition to keyword research and back-link building, practitioners of local SEO also spend time connecting with followers on social media, optimizing local "place listing" websites including Google Places and Yelp, and monitoring customer review sites for feedback.

But for many small-business owners, the demands of both traditional and local SEO can be overwhelming. That's why some people turn to services such as LocalVOX, which automate the process of local website optimization. LocalVOX offers users a number of local SEO services, including automatic social networking site updates, "daily deal" style services, and place listing management.

But keep in mind the added services come at a price: Monthly charges range from $199 to $749, plus setup fees.

4. Raven Tools
Like Optify.net, Raven Tools offers both SEO and social media measurement programs. What's most notable is that it provides tools that can be of interest Google Adwords pay-per-click advertisers. Raven's "Google Adwords + Google Analytics" tool easily merges data from these two accounts, providing a simple way to determine PPC campaign effectiveness.

After a 30-day free trial for its complete web advertising and analytics package, monthly rates jump to $99 for a personal account and $249 for larger, agency-oriented packages.

5. Traffic Travis
If the fees charged by SEO management companies fall outside your price range, take a look at the free version of the Traffic Travis software program.

The free version contains many of the same features as the programs above, including optimization analysis, back-link prospecting and competitive research that "spies" on your competitors' PPC ads.

While Traffic Travis can be attractive for some cash-strapped startups, the no-cost option has some limitations. It is missing some features provided by the other SEO tool suites listed above, and doesn't provide the same depth of data in terms of results reported within many of its market research features. Still, Traffic Travis can help beginning webmasters make progress on their sites before upgrading to a full-featured SEO tool.

This article originally posted on Entrepreneur.com

Quiz: How well do you know India's economy?

Question 1

Which of these products is India the world's largest producer of?

Poll Choice Options
  • Wheat
  • Rice
  • Milk
1
2
3
4
5
6
7
8
9
10

Latest News

  • Infotech's net up by 15 percent

    Hyderabad, April 24 (IANS) Infotech enterprises, a Hyderabad-based engineering solutions provider, Thursday said its net profit during 2013-14 stood at Rs.266 crore, an increase of 15 percent over last fiscal. Infotech chairman B.V.R. Mohan Reddy told reporters that the firm registered a revenue of Rs.595 crore in the quarter ended March 31, a growth of 28 percent year-on-year. We are very confident that this momentum will continue during the current financial year (FY 2014-15)," said Mohan …

  • India may witness below normal monsoon rainfall

    New Delhi, April 24 (IANS) India is likely to witness below average monsoon rainfall in 2014 that will affect farm output and economic growth, the government's weather office said Thursday. Rainfall during the 2014 monsoon season (June to September) averaged over the country as a whole is likely to be 88 percent with a margin for error of plus or minus five percent of long period average, according to data released by the India Meteorological Department and Earth System Science Organization …

  • 69 percent cyber attacks targeted at large companies in India: Report

    New Delhi, April 24 (IANS) Despite stepped up information security measures, businesses in India continue to be an attractive target for cybercriminals with as many as 69 percent targeted attacks being focused on large enterprises, a report said here Thursday. In India, cyber criminals are unrelenting in their focus on large enterprises with a staggering 69 percent targeted attacks carried out against them. "Despite stepping up their information security measures, businesses in India continue …

  • IGIA to become zero-diversionary by October: Committee

    New Delhi, April 24 (IANS) The Indira Gandhi International Airport (IGIA) is set to become a zero-diversionary airport by October as the government is set to implement the recommendations set out by an expert committee which was formed to look into the matter. According to the Civil Aviation Ministry, in a meeting held Thursday with all stakeholders including India Meteorological Department (IMD), Airports Authority of India (AAI), Delhi International Airport Pvt Ltd (DIAL), Bureau of Civil …

  • Air India seeks to lease 14 Airbus A320 aircraft

    Air India Ltd [AIN.UL] is seeking to lease 14 Airbus A320 aircraft, according to a tender document posted on the state-run carrier's website. Air India has asked for bids for up to six-year-old A320 aircraft ... …

IN-DEPTH ANALYSIS & INTERVIEWS

  • Too good to be true?

    Developers are offering lucrative buyback schemes. But such promises may not be always kept. …

  • Leaderspeak with Vikram Limaye

    Vikram Limaye MD & CEO, IDFC Ltd shares many firsts from his life. …

  • Appy Voting

    Mobile and online apps, seeking to inform or influence voters, have been more active than ever before in this election. …

  • In the crosshairs

    Why the future of FDI in multi-brand retail looks bleak after the polls. …

  • Deserving the honour

    How do the winners of the two new banking licences - microfinance lender Bandhan Financial Services and infra institution IDFC Ltd - measure up to the challenges of operating as full-fledged banks? …

  • A Samurai from Chandigarh

    Advertising veteran Sandeep Goyal is disarmingly frank as he recounts his years with Dentsu. …

  • Falling in line

    Global investors gear up to working with Narendra Modi despite reservations about his secular credentials. …

MARKET MOVERS

  • Most Actives
    Most Actives
    NamePriceChange% Chg
    16.52-0.33-1.96%
    UNITECH.BO
    14.31-0.27-1.85%
    SUZLON.BO
    120.40+7.00+6.17%
    FRL.BO
    66.05+4.10+6.62%
    MANGCHEM.BO
    54.40+1.65+3.13%
    HCLINFO.BO
  • Price % Gainers
    Price % Gainers
    NamePriceChange% Chg
    16.20+2.70+20.00%
    JAGSONPH.BO
    53.50+8.90+19.96%
    RUSHIL.BO
    40.45+6.45+18.97%
    RCIIND.BO
    63.95+8.90+16.17%
    MRPL.BO
    24.00+3.10+14.83%
    NELCAST.BO
  • Price % Losers
    Price % Losers
    NamePriceChange% Chg
    10.95-10.95-100.00%
    4THGEN.BO
    17.30-17.30-100.00%
    ALFAICA.BO
    16.81-16.81-100.00%
    AMAL.BO
    11.73-11.73-100.00%
    BORAX.BO
    29.95-29.95-100.00%
    BRADYM.BO
  •  
    Recent Quotes
    Symbol Price Change % ChgChart 
    Your most recently viewed tickers will automatically show up here if you type a ticker in the "Enter symbol/company" at the bottom of this module.
    You need to enable your browser cookies to view your most recent quotes.
  • Recent Quotes News

    •  
      Sign-in to view quotes in your portfolios.