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[$$] Muji, Japan’s ‘no brand’ brand, battles copycats in China

Marimi Kishimoto and Kyomi Katsuno, Nikkei staff writers

Ryohin Keikaku, the company that runs the Muji chain of household goods stores, is refusing to back down from a long trademark battle in China — a fight that looks unlikely to be its last. On November 1, the Japanese company’s Chinese-language website declared it will continue to use the Muji name in