FORTUNA Tokyo, men’s luxury brand, announced that it will introduce Japanese fashion and craft brands for new customers in Hong Kong and China by building “The Cool Japan Consortium” with Japanese fashion and craft brands named “DRESSCAMP”, “Takaoka Lacquer Ware” and “OTO”. Their activities are partially subsidized by Ministry of Economy, Trade and Industry of Japan under the government’s policy for promoting Japanese traditional crafts to overseas markets called “Cool Japan Initiatives”.
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At first, the consortium will start test marketing activities from July 6, 2015 in Hong Kong. At the outset of marketing, two brands of the consortium, “FORTUNA Tokyo” and “Takaoka Lacquer Ware”, will take part in Hong Kong Fashion Week for Spring/SummerRead More »from "FORTUNA Tokyo", "DRESSCAMP", "Takaoka Lacquer Ware" and "OTO" Will Take Part in Hong Kong Fashion Week for Spring/Summer 2015
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