FMCG segment getting wider consumer base

The Fast Moving Consumer Goods (FMCG) segment is the fourth largest sector of the Indian economy with a huge market size and fast growing consumer base. According to an analysis carried out by the Associated Chambers of Commerce and Industry of India (ASSOCHAM) the sector is projected to grow at a growth rate of 10 percent annually to carry forward its market size to over US$19 billion by the end of 2012 from previous year size of around US$ 16 billion. The sector has got a boost from the emergence of organized retail with a total of 7.8 million retail outlets selling variety of goods across the country. It has also witnessed heavy foreign direct investment (FDI) inflows and attracted over 53 percent of total FDI to the industry.