ExactTarget, Inc. provides cross-channel digital marketing software-as-a-service (SaaS) solutions that enable organizations to communicate with their customers through the interactive channels, including email, mobile, social media, Websites, marketing automation, and data management. Its solutions provide marketers with a suite of integrated applications to plan, automate, deliver, and optimize data-driven digital marketing campaigns and real-time communications. In addition, it provides FUEL, a multi-tenant SaaS platform that offers an integration framework for integration of data from relevant source and leverage productized integrations with third-party customer relationship management, web analytics, and e-commerce providers for digital communications. Further, the company, through its platform, provides open application programming interfaces and developer tools that allow third parties to embed ExactTarget, Inc.’s technology into their solutions and build applications on ExactTarget, Inc.’s platform. It serves enterprises and small businesses in various industries, including retail and e-commerce, media and entertainment, travel and hospitality, financial services and insurance, internet and technology, and marketing service providers in North America, Europe, South America, and Australia. The company was founded in 2000 and is headquartered in Indianapolis, Indiana.

Key Statistics