Sony stops TV discounting

Investor's Business Daily – Thu 24 May, 2012 3:48 AM IST

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SNE21.46-0.69

Sony (SNE - News) and Samsung asked U.S. retailers to stop discounting TVs to help improve profitability as demand falls. Samsung's new program was started early this year and covers new models. Sony launched a similar policy in April that covers 120 models of TVs, audio players and tablets but excludes Vaio computers. In '11 TV shipments fell for the first time since '04. Sony sees TV sales declining 11% in the year ending in March. Sony shares fell 1.2%.

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