Research and Markets: Global Sports and Energy Drinks: Where Consumer Lifestyles and Lifestyle Branding Meet

DUBLIN--(BUSINESS WIRE)--

Research and Markets (http://www.researchandmarkets.com/research/737jw5/global_sports_and) has announced the addition of the "Global Sports and Energy Drinks: Where Consumer Lifestyles and Lifestyle Branding Meet" report to their offering.

Sports and energy drinks is one of the fastest growing soft drink categories, supported by their lifestyle marketing and functional properties. However, the reasons consumers choose these beverages differ in each market, requiring manufacturers to position their brands specifically in line with the usage of their target customers.

Euromonitor International's Global Sports and Energy Drinks: Where Consumer Lifestyles and Lifestyle Branding Meet global briefing offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.

Why buy this report?

- Get a detailed picture of the Soft Drinks market;

- Pinpoint growth sectors and identify factors driving change;

- Understand the competitive environment, the market's major players and leading brands;

- Use five-year forecasts to assess how the market is predicted to develop.

Key Topics Covered:

Introduction

Global Performance

Sports Drinks

Energy Drinks

Global Prospects

For more information visit http://www.researchandmarkets.com/research/737jw5/global_sports_and

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