DUBLIN--(BUSINESS WIRE)--
Research and Markets (http://www.researchandmarkets.com/research/s7748d/2012_global) has announced the addition of the "2012 Global Classifieds Annual" report to their offering.
Four major players battle it out; Craigslist revenue, profits resume growth in 2011
With multimillion dollar profits at stake, four major international companies are battling for supremacy in classified advertising worldwide, the AIM Group reveals in a new 171-page, special edition of Classified Intelligence Report.
Craigslist, the smallest of the Big Four companies profiled in the report, will generate 2012 revenue of $126 million and profits of up to $103 million, the AIM Group estimated. It's a 9.7 percent increase over the company's revenue in 2011.
The remaining Big Four companies, EBay, Naspers and Schibsted, are competing head-to-head in a number of markets and are growing organically, by acquisition and through aggressive marketing. But in several countries, including Belgium, Spain and Switzerland, independently owned sites have managed to take the lead in spite of the efforts of the Big Four.
Global Classifieds 2012, is the largest issue of Classified Intelligence Report since the consulting group began publishing CIR almost 14 years ago. It profiles more than 150 emerging or expanding classified sites worldwide, with detailed analyses of 33 countries. It includes 28 charts, including a six-page overview of the brands and countries covered by the Big Four sites and a two-page city-by-city analysis of cars, homes and job listings on Craigslist.
The report provides targeted, global classified advertising insight including:
- How and why the Big Four are battling for supremacy in various markets;
- Revenue estimates for Craigslist, which are on the way up again after a one-year decline;
- Details about several new contenders in the international classified sector;
- A battle brewing in Canada between EBay's Kijiji and independent LesPAC, two major classified sites;
- A quiet expansion by Backpage, the U.S.-based general classified site, into 12 new international markets;
- The curious effect of TV advertising campaigns on growing classified sites;
- Explosive growth in use of mobile devices to access classified sites, up to 40 percent of total use is some markets, and much more.
For more information visit http://www.researchandmarkets.com/research/s7748d/2012_global
Laura Wood, Senior Manager
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing
